"t took many years to learn of former General Motors Vice Chairman Bob Lutz's "secret weapons," but the cat is out of the bag. We recently learned that those secret weapons were a quartet of auto journalists that were put on the payroll to assist GM in the product development process, and now they serve as inspiration for what's known as the 'knothole'.
In a recent interview with The Detroit Bureau, GM North America's Mark Reuss talked about this system, which drives The General's product development process. The Bureau gave Reuss the credit for creating the process, though Lutz and his band of super journos no doubt served as motivation. .."