Criticism of New Chevy Theme Line Runs Deep

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Thread: Criticism of New Chevy Theme Line Runs Deep

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    2.4 Liter SIDI ECOTEC Jughead's Avatar
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    Criticism of New Chevy Theme Line Runs Deep

    We knew this was coming...

    Justin Hyde of Jalopnik.com called it "worst ad slogan ever." " 'Chevy Runs Deep' doesn't say anything about what to expect once you've laid hands on a Chevy. Well, maybe it does, but only if you're a fan of crass sexual humor. It says nothing about what Chevy promises, why it's better than its competitors or improved from what it was before." Mr. Hyde added that "Chevy Runs Deep" sounds "less like a pitch and more like a diagnosis from a dermatologist."
    Newsweek's Mickey Kaus wrote, "'Chevy Runs Deep' appears to be yet another attempt to sell you patriotic 'heritage' -- in other words, to get you to buy an American car because American cars used to be really good and everybody drove them!"
    Full article: http://adage.com/article?article_id=146735

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    K-1
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    Re: Criticism of New Chevy Theme Line Runs Deep

    Acura: Advance
    Toyota: Moving Forward
    Honda: The Power of Dreams
    Ford: Drive One

    All much better, right?

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    Re: Criticism of New Chevy Theme Line Runs Deep

    True, they all are lame...and Jalopnik picking on GM? surprise!

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    Re: Criticism of New Chevy Theme Line Runs Deep

    Until GM chooses a slogan and mantra and then sticks with it none of this matters. It might not be able the bed but at least it's something suitable.

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    Re: Criticism of New Chevy Theme Line Runs Deep

    More Jalopnik crap. Glad I don't visit that site anymore, they seem to have their fun with picking on GM lately. The Volt thing was ridiculous.

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    1.4 Liter Turbocharged ECOTEC American Iron's Avatar
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    Re: Criticism of New Chevy Theme Line Runs Deep

    Quote Originally Posted by K-1 View Post
    Acura: Advance
    Toyota: Moving Forward
    Honda: The Power of Dreams
    Ford: Drive One

    All much better, right?
    Toyota's slogan is spot on for a lot of their vehicles!

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    Re: Criticism of New Chevy Theme Line Runs Deep

    Quote Originally Posted by K-1 View Post
    Acura: Advance
    Toyota: Moving Forward
    Honda: The Power of Dreams
    Ford: Drive One

    All much better, right?
    I personally enjoyed Nissan selling cars with their SHIFT_* campaign, particularly when the vehicle they were advertising was equipped with a CVT.
    2014 Silverado 4x4 LTZ

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    4.6 Liter Northstar V8 JeffInDFW's Avatar
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    Re: Criticism of New Chevy Theme Line Runs Deep

    Toyotas "Toyota Racing Development TRD" or TuRD is my favorite.

    Why doesn't anyone start a magazine or online car site that is pro American? It is fashionable to bash America in California and the North East, so they pollute the rest of the world with that attitude...
    Toyota--The Official Vehicle of Terrorist Everywhere

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    Re: Criticism of New Chevy Theme Line Runs Deep

    I thought GM said themselves that this isn't Chevy's new slogan. Simply a line they'll use in some ad spots. Probably to remind people of the brand, more than sell any one car.

    I don't really find it that horrible. It's a little folksy, but I'm sure can be expanded upon. Nothing wrong with tugging at people's heart-strings a little. But I'd like if they came up with something that took a more, 'looking forward', approach.

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    Re: Criticism of New Chevy Theme Line Runs Deep

    VW : "The car"

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    Re: Criticism of New Chevy Theme Line Runs Deep

    What was VW's - Fahrvergnuegen - or whatever. Crazy but spwaned some pretty cool jokes about different spellings
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    Re: Criticism of New Chevy Theme Line Runs Deep

    Quote Originally Posted by goochman View Post
    What was VW's - Fahrvergnuegen - or whatever. Crazy but spwaned some pretty cool jokes about different spellings
    What's wrong with that? It just means 'driving enjoyment'.

    Though admittedly, I don't like Chevy's new slogan, but Moving Forward is still a lot worse.

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    Re: Criticism of New Chevy Theme Line Runs Deep

    They'll never top Dinah Shore singing, "See the USA, in your Chevrolet."

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