Chevy & Cadillac

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Thread: Chevy & Cadillac

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    Chevy & Cadillac

    So for a while now I have been thinking and wondering why GM when they restructured didn't just narrow the companies down to these two Chevrolet and Cadillac, I mean for the most part it works for all other automakers. Even if they kept let's say Buick for foreign markets aka China. Wouldn't focusing all your energies on one Main Street brand and one luxury brand not only refine the lines but reinvigorate them?
    Jesus said to her, "I am the resurrection and the life. The one who believes in me will live, even though they die; JOHN 11 25

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    Re: Chevy & Cadillac

    You answered you own question: China buys Buick. China is the biggest growth market for automobiles. So, Buick had value. The incremental volume globally from Buick (or Opel, in many cases) is gravy.

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    Re: Chevy & Cadillac

    Didn't the gov folks want to cut Buick and GMC, and then once someone showed them the books on those brands, they abruptly shut up? Feel like I read that somewhere.

    I'm at the point where I wouldn't mind Buick going away. GMC, too, but then if GMC weren't there, Chevy might have an image conflict between yuppies and realmurricans that might be insurmountable, so who knows.

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    Re: Chevy & Cadillac

    Yea, this hasn't been talked about at all.


    Basically, both ACTUALLY make a very good deal of cash for GM with small investment. You never take that away.
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    Re: Chevy & Cadillac

    My feeling is that the Buick and GMC have little to no direction and overlap with the products. They are mere distractions. Buick at least in China does well and that can stay there but I believe Buick and GMC here are detracting from the Chevy and Caddy
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    Re: Chevy & Cadillac

    Quote Originally Posted by AndreaCristiano View Post
    My feeling is that the Buick and GMC have little to no direction and overlap with the products. They are mere distractions.
    Distractions? How?

    Buick at least in China does well and that can stay there
    It does well in North America too.

    but I believe Buick and GMC here are detracting from the Chevy and Caddy
    How???

    Both the GMC Yukons and Cadillac Escalades sell very,very well and both make train-loads of money for the corporation.

    Buick provides Opel with a sales channel in North America (Encore, and with more to come I believe). The Enclave is the best selling vehicle built on the platform.

    What about Buick "detracts" from either Chevy or Cadillac ?????

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    Re: Chevy & Cadillac

    Quote Originally Posted by AndreaCristiano View Post
    My feeling is that the Buick and GMC have little to no direction and overlap with the products. They are mere distractions. Buick at least in China does well and that can stay there but I believe Buick and GMC here are detracting from the Chevy and Caddy
    How so? GMC allows GM to capitilize on engineering to produce Chevy trucks and sell them at a higher margin. As a non truck buyer, I'm not sure why, but that's the market. Buick is increasingly leveraging Opel products; again vehicles that GM is already engineering finding a new, high margin market. Right now, half of Buick's NA line is Opel (Verano and Regal) with the other two built of high volume GM platforms (the big CUV and Lacrosse). The Encore is also based off a global vehicle and gave Buick a head start into a growing niche.

    How does any of this detract from what Cadillac and Chevy are doing?

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    Re: Chevy & Cadillac

    AndreaCristiano: You must not have read of the positive reaction to the recent Buick Avenir Concept. That's hardly a distraction. Or perhaps you're not aware of the profits that global Buick sales of nearly one-million vehicles give to GM. Again, hardly a distraction. In fact, Buick is GM's number-one brand in its biggest market. And sales are up year-to-year here in the US, too. Maybe they should, instead, prune some of the vehicles that Chevy has.

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    Re: Chevy & Cadillac

    Anyone that thinks GM needs less brands is crazy. What GM needs is to take more of its brands global. There is however a reluctance by GM North America to build global cars. Holden manufacturing is a victim of this sort of thinking. So is Chevrolet Europe. Opel is totally stuck in Europe forced to share identity with Buick, while both are completely distinct brands.

    Buick is America, and has totally an American character, Opel is European, and has traditionally had a European Character and identity. There is people in Europe that would drive a true Buick and people in US that would relish a true Opel, and that can be said for every brand.

    These brands might not be volume sellers in foreign markets but they can move metal with the right people for the right price and correct infrastructure to support that customer base.

    This is GM's weakness.

    One just needs to look at Corvette, Camaro, and Certain GMC and Chevrolet products such as Equinox and Yukon to see what the problems are. Malibu was a global car now its been separated again. China gets its own Malibu, US another one. Really? Thats just nuts.


    Why would a car like Corvette not have a Right hand drive and get it priced for the cost of developing Right and left hand models?
    Last edited by mbukukanyau; 05-16-2015 at 12:34 PM.

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    Re: Chevy & Cadillac

    Quote Originally Posted by mbukukanyau View Post
    Anyone that thinks GM needs less brands is crazy. What GM needs is to take more of its brands global. There is however a reluctance by GM North America to build global cars. Holden manufacturing is a victim of this sort of thinking. So is Chevrolet Europe. Opel is totally stuck in Europe forced to share identity with Buick, while both are completely distinct brands.

    Buick is America, and has totally an American character, Opel is European, and has traditionally had a European Character and identity. There is people in Europe that would drive a true Buick and people in US that would relish a true Opel, and that can be said for every brand.

    These brands might not be volume sellers in foreign markets but they can move metal with the right people for the right price and correct infrastructure to support that customer base.

    This is GM's weakness.

    One just needs to look at Corvette, Camaro, and Certain GMC and Chevrolet products such as Equinox and Yukon to see what the problems are. Malibu was a global car now its been separated again. China gets its own Malibu, US another one. Really? Thats just nuts.


    Why would a car like Corvette not have a Right hand drive and get it priced for the cost of developing Right and left hand models?
    This could actually be the proper solution instead of taking them away. Although Buick and GMC still need different direction. I think GMC should be a jeep fighter while Buick should go uber lux and caddy sport lux
    Jesus said to her, "I am the resurrection and the life. The one who believes in me will live, even though they die; JOHN 11 25

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    Re: Chevy & Cadillac

    GM needs a thoroughly thought out global model strategy before it starts worrying about global brand strategy.

    Each of the post-WW2 GM brands has heritage, now in museums for some brands but vaguely intact for the ongoing brands, and it's important not to lose that heritage.

    The brand heritages aren't global, they're well established in some markets but mean nothing elsewhere. What GM does need to do is eliminate direct competition between brands at the model level.

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    Re: Chevy & Cadillac

    Quote Originally Posted by Ruperts Trooper View Post
    GM needs a thoroughly thought out global model strategy before it starts worrying about global brand strategy.

    Each of the post-WW2 GM brands has heritage, now in museums for some brands but vaguely intact for the ongoing brands, and it's important not to lose that heritage.

    The brand heritages aren't global, they're well established in some markets but mean nothing elsewhere. What GM does need to do is eliminate direct competition between brands at the model level.
    Yes yes! That's the ticket. I will say this what started me thinking was the android iPhone battle. Although android has market share because it is divided into so many sub categories of phones etc it has market share but small profits. While  focuses all its energies into iPhone and they're profits are monstrous. Now I know it's not a direct correlation but if GM was more focused and streamlined it could benefit it hugely
    Jesus said to her, "I am the resurrection and the life. The one who believes in me will live, even though they die; JOHN 11 25

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    Re: Chevy & Cadillac

    Volkswagen and Chrysler have divisions, GM has brands, that is the main problem.

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    Re: Chevy & Cadillac

    Quote Originally Posted by mbukukanyau View Post
    Volkswagen and Chrysler have divisions, GM has brands, that is the main problem.
    I guess that is the problem, the brands are basically all the same cars with differentiation, while brands are separate entities under the main umbrella
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    Re: Chevy & Cadillac

    Quote Originally Posted by AndreaCristiano View Post
    This could actually be the proper solution instead of taking them away. Although Buick and GMC still need different direction. I think GMC should be a jeep fighter while Buick should go uber lux and caddy sport lux
    GMC is doing fine as a badge-engineered PUT and SUV line. If it ain't broke, don't fix it.
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