Tesla climbs the most in the most valuable car 2017 brands chart

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Thread: Tesla climbs the most in the most valuable car 2017 brands chart

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    Tesla climbs the most in the most valuable car 2017 brands chart

    Automotive News

    Toyota defended its title as the world's most valuable car brand in a new ranking, holding off BMW and Mercedes-Benz. Tesla, meanwhile, made the biggest improvement, rising two spots to No. 8 because of a 32 percent increase in its brand value.

    Toyota's brand value decreased 3 percent to $28.7 billion as increased sales were offset by tough currency challenges as well as increased investment and rising labor costs, according to the BrandZ Top 100 Most Valuable Global Brands study released by market researcher Kantar Millward Brown.

    "Toyota is seen as a reliable, quality value brand," Peter Walshe, Global BrandZ director at Kantar Millward Brown, told Automotive News Europe. "Even when it was going through its recall problems, the users were saying, ‘What’s all the fuss about, my car is fine.’ Toyota has delivered great value for years."

    Toyota has been No. 1 in 10 of the 12 years the study has been carried out.

    Telsa passes Porsche, Land Rover

    Tesla, which increased its brand value 32 percent to $5.9 billion, overtook Land Rover and Porsche to jump to No. 8 in this year's ranking from No. 10 last year among automotive brands.

    “The Tesla story is interesting because it is not just the cars it offers now, it is the promise for the future," Walshe said. “There is a perception that it offers a fantastic brand experience, even among non-owners. The only other brands that I’ve seen have this kind of appeal before they got into mass market were Apple and Facebook."

    Land Rover slipped to a spot to No. 9 despite increasing its brand value 17 percent to $5.5 billion. "Land Rover is doing incredibly well in all its main markets because of the growing appetite for SUVs. They have taken advantage of that," Walshe said.

    Boosted by driveability, innovation

    BMW remained in second place despite its brand value decreasing 8 percent to $24.6 billion. The decrease was partially due to rising investment costs for new technologies and a sales slowdown in the U.S. Despite the slight dip, the German automaker continued to win over customers in two key areas.

    "BMW is really making money from its position as a leader in the luxury niche. It’s doing so because of different reasons. One is its consistency in delivering great driveability and another is with the its innovation," Walshe said. "As the saying goes, the proof of the pudding is in the eating and when you come to dine on BMW it’s a fabulous taste."

    Mercedes' value increased by 4 percent to $23.5 billion, which helped it retain the No. 3 spot. The company's record unit sales, revenue and net profit in 2016 played a big role in boosting its brand value as did a restructuring of its company-owned dealer network.

    The total value of the Top 10 car brands dipped to $139.2 billion from $139.9 billion in 2016. A reason for that is automakers are investing billions in to develop solutions to the many challenges they face including new forms of ownership and greater connectivity of their vehicles.

    "Automotive brands in the top 10 are worth 6 percent less than they were when we started our study 12 years ago, but those brands have investment 100 to 200 percent more into technology," Walshe said. "The brands that have done best are those that have adapted to their consumers."

    He says the industry is at a crossroads. "If you speak to the automakers, they are constantly looking for way to create collaborations to adapt to this new world. This is why BMW and Nissan are working with Microsoft on a connected vehicle platform and Ford and BMW are working with Amazon on cloud-based voice services."


    World's most valuable car brands in billions; rank in top global 100; % value change from 2016
    1. Toyota $28.7 (30) -3
    2. BMW $24.6 (35) -8
    3. Mercedes-Benz $23.5 (40) +4
    4. Ford $13.1 (83) 0
    5. Honda $12.2 (91) -8
    6. Nissan $11.3 (100) -1
    7. Audi $9.4 -1
    8. Tesla $5.9 +32
    9. Land Rover $5.5 +17
    10. Porsche $5.1 +16

    LINK

    Little Tesla pushes mighty VW out of the top 10 two years on a trot wow. Where is loser money pit Opel?

    What a turnaround at Land Rover. Toyota owns the American "car" market with cars like the Camry, Japan won't let any foreigners into its home market Toyota is No1 in Japan, Japan makes more "cars" than the US that is dreadful, Toyota Hilux pick-up truck is No1 best seller in 33 countries worldwide not challenged by any Chevy/GMC truck in most counties outside North America. GM has not offered a pick-up in places like Europe for a few decades, Toyota does everywhere, GM is pulling out of everywhere. Dumping Opel will make GM more valuable though.

    Alan Mullally production know-how legacy has helped Ford become the highest sitting US company in the worlds most valuable car brands charts today, Alan Mulally saw the genius in how Toyota operates and wanted his company to learn from it when he was there. Executives at Ford were passing around copies of "The Machine That Changed the World." A book about Toyota's manufacturing operation that Mulally often cites. Fords executives learned fast how intent Mullally wanted to be to break Ford's deeply entrenched problems by getting executives, managers, and hopefully everyone in his company, to think and work smarter, more efficiently.
    Last edited by Oldsmobile stopped; 06-07-2017 at 09:41 AM.
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    Re: Tesla climbs the most in the most valuable car 2017 brands chart

    Don't see any GM brands in that top 10.
    Figures, since they don't have a worldwide brand.

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    Re: Tesla climbs the most in the most valuable car 2017 brands chart

    Quote Originally Posted by jalberda View Post
    Don't see any GM brands in that top 10.
    Figures, since they don't have a worldwide brand.
    No LOL its not that.

    It's all down to the shareholders board meetings GM are doing them all wrong, Mary Barra needs dust off the record player blast out some old Motown Sound classic track, and sell them a magic dream hyped vision of where GM will be in heading in the future and the shares GM's value will jump 1,000 per cent overnight.

    GM, Tesla a tale of two shareholders meetings.
    AUTOMOTIVE NEWS
    June 7, 2017 @ 12:42 pm




    DETROIT -- How does CEO Elon Musk make the "magic happen" at Tesla Motors?

    It's easy: "You know, a little red wine, vintage record player, some Ambien," he said in response to a question submitted via Twitter at the company's annual shareholders meeting Tuesday night. "Magic happens."

    While the comment isn't out of the ordinary for Musk, who also has tweeted about using cocaine to stay awake, it is the most recent example of the double standard occurring in today's automotive industry between Silicon Valley and Detroit.

    Imagine the reaction of Wall Street and shareholders if General Motors CEO and Chairman Mary Barra had made those remarks during the company's shareholder meeting, which occurred earlier in the day more than 2,000 miles away at its Detroit headquarters.

    Barra and Musk

    Instead, Barra faced a barrage of questions from media and shareholders in attendance at its meeting about the company's stalling stock price, alleged firings of injured workers in Colombia and separating the chairman and CEO roles.

    None were new issues. In fact, many were the same questions Dan Akerson, Barra's predecessor, faced six years ago during the company's first post-bankruptcy shareholders meeting.

    However, back then the company wasn't recording record profits, conducting billions in stock buybacks or taking swift actions to right-size its business operations globally.

    "We are going to continue to look to differentiate ourselves," Barra told media Tuesday. "Not only in our performance and the fact that we want to make sure we outperform throughout the cycle ... but also making sure people understand all the assets that we have and we bring to the future of personal mobility."

    Musk addressed some criticism surrounding Tesla's recent cash-burning and safety concerns, but didn't even mention the company's stock. He instead spent much of his nearly hour-long "presentation," like he typically does, vaguely discussing the company's near- and long-term ambitions that included new plants, "infinite-year" warranties for solar shingles and simplifying production operations after botching production of the Tesla Model X.

    Those plans were in addition to Musk answering questions submitted via Twitter about what he likes to do in his free time, the possibility of battery-powered airplanes and nuclear fusion reactors fitting in Tesla vehicles.

    Musk several times had the crowd laughing, even cheering.

    "I always love these shareholder meetings," Musk said. "I tell people … 'it always feels like a party … and they're like, really? That's not like normal shareholder meetings.' "

    Barra had to tell shareholders to please limit statements and questions to two minutes, while maintaining a straight face when one man at the end of the meeting got up to simply reference Jeff Bridges' 1973 racing film The​ Last​ American​ Hero.

    Wall Street reaction

    Neither meeting -- separated by eight hours and more than 2,000 miles -- moved Wall Street's needle.

    GM shares dropped slightly during its meeting, while Tesla shares remained level as it conducted its meeting during after-hours trading.

    For the day, GM was down 0.1 percent to $34.43 per share, while Tesla was up 1.6 percent to $352.85. Many would expect those prices to be switched, but it's the latest in a long line of bizarre behavior that has made Tesla, an automaker that has never turned an annual profit, the highest-valued automaker in North America.

    To put it into perspective, since GM's $33-per-share IPO in November 2010, Tesla shares have increased 1,644 percent from $20.23. GM has increased just over 4 percent during that same time period.

    Maybe Barra should attempt to dig out the record player, stop consistently making profits and see what "magic" happens.

    LINK


    Sell a magic dream vision, that why Apple are sitting on a $800 billion market cap fortune at No 2. GM need to make the magic happen put the mojo back sell a dream, not Opel nightmares..

    I want to be living driving the dream, a GM dream


    Last edited by Oldsmobile stopped; 06-08-2017 at 11:50 AM.
    OLDSMOBILE - "Start Something"

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