VW of America hires de Nysschen as COO - Page 3

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Thread: VW of America hires de Nysschen as COO

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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by mbukukanyau View Post
    Alpha components can be engineered to go on to an SUV, however, From a pure business standpoint, there is no business case for RWD suv.. it will never run any faster than a sedan ... and it’ does not have the profit margins.. Original SRX was RWD.. Cadillac has nothing but pain.. The XT4 could have been stitched together better.
    Cadillac completely ignored how the underside looks.
    The original SRX didnt fail because it was RWD...it failed because it was awkward looking with a bad interior. RWD allows for a vehicle to have proper proportions as opposed to the stubby hood w/ the huge front overhangs we see in the XT5 & 6.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by mbukukanyau View Post
    Alpha components can be engineered to go on to an SUV, however, From a pure business standpoint, there is no business case for RWD suv..
    X5, X3, X1, Macan.

    They all sell for a premium. Does the user generally care which wheels do the driving? No.

    But they do care about how it looks, and RWD makes for a longer dash to axle ratio and better proportions.
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    Re: VW of America hires de Nysschen as COO

    The JdN saga reminds me of sports stars who die young. Think Len Bias, the promising basketball player who overdosed before starting his pro career. Or, if you're fairly old or just a rather geeky Pittsburgh Penguins fan, Michel Briere, a young promising center who died in a car crash after his rookie year. Both are still talked about. Both are referred to as "stars," as though they had HOF careers, when they didn't actually do anything, at least not as pros. This is how JdN is talked about. He talked a good game, people had high hopes for him. He didn't deliver much before he was let go, and what was delivered was largely underwhelming, except for the dramatic drop in sedan sales. But dying young let's you live forever in a way.
    Last edited by ksr; 09-27-2019 at 07:20 AM.
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    Re: VW of America hires de Nysschen as COO

    Surprise. surprise.

    Dead cat bounce.

    I wonder if JdN will have any say at reforming the ailing Audi brand? Audi has been losing its prestige ever since he left Cadillac.

    Maybe VW could reopen the old Cadillac Coffee Shop in SoHo...Under New Management!
    Last edited by jamiepeterson2; 09-27-2019 at 10:14 AM.

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    Re: VW of America hires de Nysschen as COO

    He started at Audi. This reminds me of the biblical saying regarding a dog returning to its vomit. Which is which in this case is up to debate.

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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by jamiepeterson2 View Post
    I wonder if JdN will have any say at reforming the ailing Audi brand?
    The VWGoA press release states:

    Quote Originally Posted by Volkswagen Group of America
    "Volkswagen Group of America, Inc. (VWGoA) today named Johan de Nysschen Chief Operating Officer of the Volkswagen brand's North American region. He starts in this newly created role Oct. 1. He will report to Scott Keogh, head of Volkswagen Group of America
    That suggests that De Nysschen will not be directly involved with the Audi brand in his new role.

    Quote Originally Posted by 62Lincoln View Post
    He started at Audi.
    Correct. De Nysschen spent 20 years with VW Group globally, mostly with Audi.
    God and guns keep us strong. That's what this country was founded on. - Lynyrd Skynyrd

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    Re: VW of America hires de Nysschen as COO

    Big loss for GM, best of luck to him.

    Some may not like him, some may not like the results, but he had a vision for Cadillac. That is something Cadillac needs and has been lacking for a long time.

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    I gather that JDN really wasn allowed to do much, product plans styling and marketing were already in place, so it was a case of “make this work”. He got the blame for Cadillac moving from Detroit but that was decided by others.

    I think he’ll be a lot happier back with VW group, it’s very much like going home to him and the people hiring him.

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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by jpd80 View Post
    I gather that JDN really wasn allowed to do much, product plans styling and marketing were already in place, so it was a case of “make this work”. He got the blame for Cadillac moving from Detroit but that was decided by others.

    I think he’ll be a lot happier back with VW group, it’s very much like going home to him and the people hiring him.
    I always got the feeling that GM "kneecapped" him at every turn and he was set up to be the "puppet" to give us outsiders "hope" and the insider "brain trust" was going to fix it from the back side but the hail mary was a punt at best and the bottom fell out of sedans and GM fed him the kirb
    I think GM is trying to "bury" CADDY for a FEW years and will trot it out once EV/AV is further along but for now it is "corp cruisecontrol"

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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by richmond2000 View Post
    I always got the feeling that GM "kneecapped" him at every turn and he was set up to be the "puppet" to give us outsiders "hope" and the insider "brain trust" was going to fix it from the back side but the hail mary was a punt at best and the bottom fell out of sedans and GM fed him the kirb
    I think GM is trying to "bury" CADDY for a FEW years and will trot it out once EV/AV is further along but for now it is "corp cruisecontrol"
    Completely believable...they really only have one vehicle that they cant afford to mess up, the Escalade....
    Everything else, they can just put in minimum effort and reap whatever trickles in from those products.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by sdotjeezy View Post
    GM would probably rather those buyers grab CT6s instead.

    Question is...how many CT6 sales did these XTS movements steal? Base CT6 can be had for maybe $50k nowadays....the XTS probably moves a majority of units in the mid $40s...another 5k aint really that much if the lower cost option wouldn't have been there so its safe to assume that it did indeed steal some sales from the CT6.
    Quote Originally Posted by eaton53 View Post
    CT6 sold 1863 units, down, 561 from 2018. XTS gained 1694 units.
    If XTS stole some CT6 sales, it was no more than a small fraction of the XTS gain.
    CT6 has only sold 1000 units twice, something the XTS did all the time.

    There are obviously still large numbers of Cadillac buyers who are not interested in a sport sedan.
    GM is betting they'll be interested in a Cadillac non-sport CUV instead.
    Quote Originally Posted by sdotjeezy View Post
    You're not getting the point I was trying to make. We'll never know the CT6s sales potential because it ALWAYS shared the lot with the XTS. Also, it's very important to note that not every CT6 was geared towards being sporty...a lot of you conflate RWD with sporty as an excuse to hold on to FWD legacy Cadillacs. The CT6 can be and is more comfortable than the XTS. My take is that some of you are just afraid of the higher cost of a true luxury vehicle like the CT6.
    Time Out Guys!

    XTS sales are 63% fleet, 37% retail, the CT6 sales are 97% retail and 3% fleet.

    At retail, the CT6 outsells the XTS by a lot.

    OK - Resume play!
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by Ed753 View Post
    Time Out Guys!

    XTS sales are 63% fleet, 37% retail, the CT6 sales are 97% retail and 3% fleet.

    At retail, the CT6 outsells the XTS by a lot.

    OK - Resume play!
    Those retail percentages applied to year to date sales,

    YTD August 2019
    XTS.........9,375 x 37% Retail = 3,468
    CT6.........5,115 x 97% Retail = 4,961

    OK, lets try same time last year...
    YTD August 2019
    XTS.........11,370 x 37% Retail = 4,206
    CT6...........6,525 x 97% Retail = 6,329

    Did Cadillac simply split the large car retail market in two?
    Had the 2013 XTS been based on the LWB Zeta RWD Caprice,
    things could have been very different in a good way.....
    Last edited by jpd80; 09-28-2019 at 04:34 AM.

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  23. #43
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by jpd80 View Post
    Those retail percentages applied to year to date sales,

    YTD August 2019
    XTS.........9,375 x 37% Retail = 3,468
    CT6.........5,115 x 97% Retail = 4,961

    OK, lets try same time last year...
    YTD August 2019
    XTS.........11,370 x 37% Retail = 4,206
    CT6...........6,525 x 97% Retail = 6,329

    Did Cadillac simply split the large car retail market in two?
    Had the 2013 XTS been based on the LWB Zeta RWD Caprice,
    things could have been very different in a good way.....
    Ok...so all, if not most of those sales retail/fleet/??? could've gone to the CT6 had the XTS not been there.

    Also, although I've come around on the SS, the Caprice wouldnt have made a good Caddy.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by sdotjeezy View Post
    Ok...so all, if not most of those sales retail/fleet/??? could've gone to the CT6 had the XTS not been there.


    Also, although I've come around on the SS, the Caprice wouldnt have made a good Caddy.
    Well maybe and maybe not. To me, I see this as pure speculation.

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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by dslay04 View Post
    GM should have never let him go.
    Beginning of the end for Cadillac was letting him go. The loss of talent is one thing, but the abandonment of their commitment was the real death knell—even if GM keeps Cadillac around, they'll never get another talent like JdN because of what they did.

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