VW of America hires de Nysschen as COO

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Thread: VW of America hires de Nysschen as COO

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    VW of America hires de Nysschen as COO

    "Volkswagen of America has hired longtime luxury executive Johan de Nysschen as its new COO for the brand in North America.
    De Nysschen, 59, who was ousted as head of Cadillac in April 2018 after a tumultuous four-year stint, and who previously served as head of the Infiniti brand and Audi of America, will assume the new role with the Volkswagen brand on Oct. 1".

    More at the link...

    https://www.autonews.com/executives/...e-nysschen-coo

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    Re: VW of America hires de Nysschen as COO

    GM should have never let him go.

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    Re: VW of America hires de Nysschen as COO

    Mixed feelings about this one...

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    Re: VW of America hires de Nysschen as COO

    I'll admit that I was a big supporter of JdN during his time at Cadillac and thought he was exactly the guy Cadillac needed. And I still think he was better than yet another insider. However, now that I've seen the products developed under his watch, I'm not nearly as impressed as I wanted to be.
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    Re: VW of America hires de Nysschen as COO

    Nysschen thought raising Cadillac prices to allude to more "luxury" was a good idea. This showed me that he didn't understand how to truly turn around Cadillac. However, I did like how he wanted to keep the option open for a "V" version of the XT4. Cadillac's rejection of the idea showed me that it doesn't matter who Cadillac get's as long as GM's bean counters are still making product decisions.
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    Re: VW of America hires de Nysschen as COO

    Good for him, he got a raw deal at both Infiniti and Caddillac.

    Quote Originally Posted by emh View Post
    However, now that I've seen the products developed under his watch, I'm not nearly as impressed as I wanted to be.
    Escala was JdN. What you are seeing is all Reusse.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by Clownzilla View Post
    Nysschen thought raising Cadillac prices to allude to more "luxury" was a good idea. This showed me that he didn't understand how to truly turn around Cadillac. However, I did like how he wanted to keep the option open for a "V" version of the XT4. Cadillac's rejection of the idea showed me that it doesn't matter who Cadillac get's as long as GM's bean counters are still making product decisions.
    Raising the price was fine....its just that there couldn't have been a single hint of cost cutting if you're going to jack up prices. GM has an addiction to saving pennies on the dollar w/ using lower cost materials in "low touch" areas...the thing they don't understand is that it affects the whole luxury aesthetic when you do crap like that. Switchgear on the CT6...hell the brand new CT4/5 reek of mainstream parts bin raiding. That needs to stop in order for Cadillac to be percieved as on par w/ Lexus/BMW/Audi/MB.

    Quote Originally Posted by CJH View Post
    Good for him, he got a raw deal at both Infiniti and Caddillac.



    Escala was JdN. What you are seeing is all Reusse.
    XTSux was JdN...but it was him trying to quick fill a void in the lineup. Reuss' legacy is going to be keeping this sub-par product in the market for 8 years and not backfilling w/ a proper lux offering.

    Edit: Just as a sneak peek of what Reuss' era is going to look like, look no further than the CT4/5 V rollout...a stupefying clusterf----
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    Don’t blame JDN for XTS, it started production in 2012, the year he arrived so was in the works years before him.
    And that’s how it was with a lot of Cadillac products he inherited.

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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by jpd80 View Post
    Don’t blame JDN for XTS, it started production in 2012, the year he arrived so was in the works years before him.
    And that’s how it was with a lot of Cadillac products he inherited.
    Someone needs to get blamed for a successful car that sold quite well?
    The Alpha packaging screwup and misreading the luxury CUV market... someone deserves blame for that.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by eaton53 View Post
    The Alpha packaging screwup and misreading the luxury CUV market... someone deserves blame for that.
    Absolutely, but that someone is definitely not Mr. de Nysschen. de Nysschen joined Cadillac a few years after those decisions came to fruition at General Motors.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by jpd80 View Post
    Don’t blame JDN for XTS, it started production in 2012, the year he arrived so was in the works years before him.
    And that’s how it was with a lot of Cadillac products he inherited.
    But he did let it live simultaneously w/ the CT6 siphoning sales off of it. And before the anti-RWD crowd shows up, all up in arms about this...the majority of CT6's variations are AWD. The XTS was supposed to be a stop-gap until a proper large Cadillac was built, but then was retained after a proper large Cadillac was built...that mess-up, IMO, is on JdN. So he isn't 100% without sin.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by sdotjeezy View Post
    But he did let it live simultaneously w/ the CT6 siphoning sales off of it. And before the anti-RWD crowd shows up, all up in arms about this...the majority of CT6's variations are AWD. The XTS was supposed to be a stop-gap until a proper large Cadillac was built, but then was retained after a proper large Cadillac was built...that mess-up, IMO, is on JdN. So he isn't 100% without sin.
    XTS sales in Q2 were 5359, up 46% in a horrible sedan market. Buyers are grabbing them while they still can.
    I don't like the post 2nd refresh 2018/2019 version. Decontenting happened while JdN was in charge.

    The 1st refresh / pre-JdN 2015-2017 XTS is the one to get.

    I never had an issue with XTS and CT6 co-existing.
    They serve two different markets... one cares about sport and the other couldn't care less about it.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by eaton53 View Post
    XTS sales in Q2 were 5359, up 46% in a horrible sedan market. Buyers are grabbing them while they still can.
    I don't like the post 2nd refresh 2018/2019 version. Decontenting happened while JdN was in charge.

    The 1st refresh / pre-JdN 2015-2017 XTS is the one to get.
    GM would probably rather those buyers grab CT6s instead.

    Question is...how many CT6 sales did these XTS movements steal? Base CT6 can be had for maybe $50k nowadays....the XTS probably moves a majority of units in the mid $40s...another 5k aint really that much if the lower cost option wouldn't have been there so its safe to assume that it did indeed steal some sales from the CT6.
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    Re: VW of America hires de Nysschen as COO

    Quote Originally Posted by eaton53 View Post
    XTS sales in Q2 were 5359, up 46% in a horrible sedan market. Buyers are grabbing them while they still can.
    I don't like the post 2nd refresh 2018/2019 version. Decontenting happened while JdN was in charge.

    The 1st refresh / pre-JdN 2015-2017 XTS is the one to get.

    I never had an issue with XTS and CT6 co-existing.
    They serve two different markets... one cares about sport and the other couldn't care less about it.
    I'm on my third Lacrosse (I lease from my employer) and even with my weird recent issues I still love them. The only car close to what I like is the XTS which is what they are getting rid of. I want a large vehicle with a simple relaxing quiet ride. I don't want a crossover, truck, SUV. The CT6 is too sporty. I'm under 40 and I believe there is still a market for the XTS and I'm living proof of it.
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    Re: VW of America hires de Nysschen as COO

    I wasn't overly impressed with his leadership, but post-mortem, it appears he was handcuffed by GM a lot more than any of us assumed.

    I happy for him, hope it works out well for him.
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