Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

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Thread: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

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    Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong
    https://www.motortrend.com/cars/linc...BA91CFEAB24B6D

    July 24, 2019
    By Christian Seabaugh




    Luxury means different things to different parts of the country, especially when it comes to cars. On the West Coast, luxury-car buyers are increasingly going electric. In the Northeast, you're far more likely to see luxury SUVs. But in the Midwest, where I spent a few days driving a 2019 Lincoln Nautilus Black Label around Southeastern Missouri, Lincoln and Cadillac are still king. With Lincoln striving to appeal to those outside the heartland, here's what the Nautilus Black Label gets right and wrong.

    Great first impressions

    One of Lincoln's smartest moves of the past few years was deciding to give its models real names. Formerly known as the MKX, the new Nautilus and its updated sheetmetal turned heads and drew bystanders with regularity across eastern Missouri. "What is that?' "THAT's a Lincoln?" "Nautilus?" Rebranding to the Nautilus name was truly a stroke of genius. Even if it's a name that some struggle to pronounce, a real name resonates with actual real human beings far better than three random letters ever could.

    More at link

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Not my cup of tea on the styling front, but seems like there are fans of it. I wish Lincoln well.

    The Black Label version seems pricy and the reviewer didn't find it up to snuff....

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    You can tell from the review that the Nautilus, refreshed as it may be, is still a holdover from the last generation of Ford and Lincoln think while Explorer, Aviator, Expedition, and Navigator are the next generation. Edge and Nautilus are basically going to be the last generation of non Chinese product on EUCD so theyíre going to seem stale. Iíve said it before and Iíll say it here, the faster the next gen, Aviator based Nautilus gets here the better.

    And Lincoln really needs to consider making Black Label level appointments standard Lincoln fare, at least in terms of material, stitching, etc.

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    I really don't like the Lincoln brand so I find it hard to look at these. To me it still screams old people car not matter how many times I see Matthew Mcconaughey driving one.

    Nothing special about the Nautilus. It's fine but so is an Edge. Rather have an Edge ST.

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Is this the same car that surfaced at the Norff Pole around fitty and eight, setting the toy-making schedule with Santa and his Elves back about a week?
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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Quote Originally Posted by SVT74 View Post
    You can tell from the review that the Nautilus, refreshed as it may be, is still a holdover from the last generation of Ford and Lincoln think while Explorer, Aviator, Expedition, and Navigator are the next generation. Edge and Nautilus are basically going to be the last generation of non Chinese product on EUCD so they’re going to seem stale. I’ve said it before and I’ll say it here, the faster the next gen, Aviator based Nautilus gets here the better.

    And Lincoln really needs to consider making Black Label level appointments standard Lincoln fare, at least in terms of material, stitching, etc.
    Yep, only so much could be done until the next-gen rolls around.

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Yeah...the old tech is definitely showing its age. This is almost like if Cadillac would've rolled out the CT4 w/ the ATS's interior. This has to be a stopgap product that will last 2 years tops before an all new model rolls out.
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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Rebranding by going back to real names was the best move. I had a customer who could not tell me which Lincoln model he had as he was grasping for all sorts of different letters. It turned out to be an MKZ which will always be a Zephyr to me.
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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    As good as Ford tries to make Nautilus, it's still on the FWD Edge's bones,
    so Lincoln basically rebranded MKX with a new nose.....

    that critisism aside, Nautilus has actually increased sales this year which is
    always welcome news.

    Vehicle..............Sales June '19.(June '18).......Sales 6 mths '19 (6 mths '18)
    Nautilus/MKX.......2,706 (2,444)(+10,7%)..........16,022 (13,470) (18.9%)

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    That review was trash...

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    I think they did a pretty good job in this remake considering what they had. I like their switch back to names too. Ummm..., Cadillac are you there-pick up the phone? Styling being subjective, I tend to like it but for the new Lincoln nose.

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    I actually like the Nautilus when it comes to the exterior style and that twin-turbo engine. The problem is I've never liked the interior, it was dated when the MKX debuted, and there is nothing Black Label can do to overcome that.

    As for the next-gen, I've read that Ford's new C-segment platform underpinning the new Corsair is capable of producing a Nautilus sized vehicle so I wouldn't be surprised if it doesn't move to RWD.

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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    Quote Originally Posted by SP1966 View Post
    I actually like the Nautilus when it comes to the exterior style and that twin-turbo engine. The problem is I've never liked the interior, it was dated when the MKX debuted, and there is nothing Black Label can do to overcome that.

    As for the next-gen, I've read that Ford's new C-segment platform underpinning the new Corsair is capable of producing a Nautilus sized vehicle so I wouldn't be surprised if it doesn't move to RWD.
    I'll be disappointed if it remains FWD for its next generation
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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    .

    This is kinda' contradictory:

    One of Lincoln's smartest moves of the past few years was deciding to give its models real names. Formerly known as the MKX, the new Nautilus and its updated sheetmetal turned heads and drew bystanders with regularity across eastern Missouri. "What is that?' "THAT's a Lincoln?" "Nautilus?"
    So which is it? The appearance, or the designation?

    The vehicles appearance is what was noticed. If the good people of Eastern Missouri hadn't approached and asked, they'd never have known what the name was. And by the way, the only sheetmetal that was "updated" (changed) to make the MKX into the Nautilus is the hood. I guess the people of Eastern Missouri have not seen a MKX before.
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    Re: Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong

    I hope Lincoln does well. But they've got a long battle ahead of them. We all know Cadillac has perception problems, but compared to Lincoln they're light years ahead in that department. As Mercedes-Benz is to Cadillac, Cadillac is to Lincoln on the perception scale.

    Most people I think are at least aware of Cadillac. Even ones who may not seriously consider a Cadillac know the brand and even have a sense that it's not the Cadillac of old. They've come to learn that the cars have unique styling and perform like German cars. On the other hand, Lincoln is a non entity to much of the public. I think there's a lot of people who might be surprised that Lincoln still exists.
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