Review: What the 2019 Lincoln Nautilus Black Label Gets Right and Wrong
July 24, 2019
By Christian Seabaugh
Luxury means different things to different parts of the country, especially when it comes to cars. On the West Coast, luxury-car buyers are increasingly going electric. In the Northeast, you're far more likely to see luxury SUVs. But in the Midwest, where I spent a few days driving a 2019 Lincoln Nautilus Black Label around Southeastern Missouri, Lincoln and Cadillac are still king. With Lincoln striving to appeal to those outside the heartland, here's what the Nautilus Black Label gets right and wrong.
Great first impressions
One of Lincoln's smartest moves of the past few years was deciding to give its models real names. Formerly known as the MKX, the new Nautilus and its updated sheetmetal turned heads and drew bystanders with regularity across eastern Missouri. "What is that?' "THAT's a Lincoln?" "Nautilus?" Rebranding to the Nautilus name was truly a stroke of genius. Even if it's a name that some struggle to pronounce, a real name resonates with actual real human beings far better than three random letters ever could.
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