Ram wants its midsize truck situation 'fixed soon'

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Thread: Ram wants its midsize truck situation 'fixed soon'

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    Ram wants its midsize truck situation 'fixed soon'

    Ram wants its midsize truck situation 'fixed soon'
    Clues point to Mexico assembly, probably a couple years away
    JONATHON RAMSEY
    May 6th 2019
    autoblog.com

    The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon.

    During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it.

    Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options.

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by nadepalma View Post
    Ram wants its midsize truck situation 'fixed soon'
    Clues point to Mexico assembly, probably a couple years away
    JONATHON RAMSEY
    May 6th 2019
    autoblog.com

    The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon.

    During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it.

    Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options.

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    Can't be that hard...remove the top of the Durango's cargo section, slap a Ram 1500 inspired front end on it and voila.
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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by sdotjeezy View Post
    Can't be that hard...remove the top of the Durango's cargo section, slap a Ram 1500 inspired front end on it and voila.
    That might work and think the next Gen Durango/Grand Cherokee are coming soon.

    OTOH, FCA might mimic Toyota and build both the Dakota and RAM from the same architecture, as Toyota will on the next Gen Tundra/Tacoma and is something GM should consider and can see Ford eventually basing the Ranger/Bronco/F-Series/Expedition/Navigator and Transit from a common architecture and sharing powertrains with the Explorer/Aviator.

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by SierraGS View Post
    That might work and think the next Gen Durango/Grand Cherokee are coming soon.

    OTOH, FCA might mimic Toyota and build both the Dakota and RAM from the same architecture, as Toyota will on the next Gen Tundra/Tacoma and is something GM should consider and can see Ford eventually basing the Ranger/Bronco/F-Series/Expedition/Navigator and Transit from a common architecture and sharing powertrains with the Explorer/Aviator.
    Might work? Hell Honda is damn near winning every midsize truck comparison w/ a FWD minivan w/ a cargo bed.

    I assumed the Durango (or whatever follows) was shifting to Ram after the current generation was done. Ford would be better off positioning the next Ranger as such as well. They've been getting hammered on ride quality, so swithing to a unibody Explorer/Avi platform would do it a huge favor.
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    Re: Ram wants its midsize truck situation 'fixed soon'

    my thoughts would be USE the NEW frame under the JEEP truck and "ram-afy" it and IFS front end + air suspension on higher models and lux+load capacity OVER off road prowess

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by SierraGS View Post
    That might work and think the next Gen Durango/Grand Cherokee are coming soon.

    OTOH, FCA might mimic Toyota and build both the Dakota and RAM from the same architecture, as Toyota will on the next Gen Tundra/Tacoma and is something GM should consider and can see Ford eventually basing the Ranger/Bronco/F-Series/Expedition/Navigator and Transit from a common architecture and sharing powertrains with the Explorer/Aviator.
    Didn't Nissan do the same with the Titan and Frontier?

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Can't half ass it. Ford did that with the Ranger and it's getting panned for it.

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by SierraGS View Post
    That might work and think the next Gen Durango/Grand Cherokee are coming soon.

    OTOH, FCA might mimic Toyota and build both the Dakota and RAM from the same architecture, as Toyota will on the next Gen Tundra/Tacoma and is something GM should consider and can see Ford eventually basing the Ranger/Bronco/F-Series/Expedition/Navigator and Transit from a common architecture and sharing powertrains with the Explorer/Aviator.
    Durango is going BOF while GC is staying Unibody with a 3rd row model. they could simply use Ram 1500 as that will be the basis for Durango/Wagoneer & Grand Wagoneer..they could probably use the Gladiator but that might be to crude of a platform for a more Average joe Midsize Pickup even with Ram Suspensions.

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    Re: Ram wants its midsize truck situation 'fixed soon'

    I guess FCA doesn't have an international mid-sized truck like GM and Ford? Designing a totally new platform is definitely going to be slow and expensive verses adapting one for US use.
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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by TruckMan View Post
    I guess FCA doesn't have an international mid-sized truck like GM and Ford?
    They do sell a rebadged Mitsubishi L200/Triton as the Ram 1200 and Fiat Fullback in Europe, South America, and the Middle East.



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    Re: Ram wants its midsize truck situation 'fixed soon'

    Use the same 8 speed and the 3.6 and it would fly off the lots.

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by canadian.bacon View Post
    Use the same 8 speed and the 3.6 and it would fly off the lots.
    use the gladiator PT options so 3.6 + T4 + diesel with "E torque" on the petrol engines

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    Re: Ram wants its midsize truck situation 'fixed soon'

    I feel like this is a very recent change of direction. I swear there was an article posted here just a few months back that said the had no immediate interest in competing in the mid-size market.
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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by richmond2000 View Post
    my thoughts would be USE the NEW frame under the JEEP truck and "ram-afy" it and IFS front end + air suspension on higher models and lux+load capacity OVER off road prowess
    That's what I was kind of thinking.
    Quote Originally Posted by gkr778 View Post
    They do sell a rebadged Mitsubishi L200/Triton as the Ram 1200 and Fiat Fullback in Europe, South America, and the Middle East.



    Interesting idea. it doesn't look bad either, just Ram-ify it.
    Quote Originally Posted by Z Fury View Post
    I feel like this is a very recent change of direction. I swear there was an article posted here just a few months back that said the had no immediate interest in competing in the mid-size market.
    I seem to remember this as well. It must be that they all the once want in on the action too even though they thought there would be none.

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    Re: Ram wants its midsize truck situation 'fixed soon'

    Quote Originally Posted by Z Fury View Post
    I feel like this is a very recent change of direction. I swear there was an article posted here just a few months back that said the had no immediate interest in competing in the mid-size market.
    I seem to also remember reading something like that. At that time it seemed like Ram was content with selling the older 1500 at a competitive price with the competitions' midsizers.
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