Ram boss thinks midsize truck could fit in the lineup
Mar 31st 2016
The execs at Ram are changing their tune about the possibility of a midsize truck in the US. Nothing is certain yet, but the chances now look a little more favorable.
"I think there's opportunity there in the US if you look at what's happened in the mid-size segment here – significant growth last year," Jeep and Ram boss Mike Manley told the Detroit News. "I think that space is big enough, certainly, to have two offerings there."
The other product that Manley alludes to is the forthcoming Jeep Wrangler-based pickup that's due in 2017. However, there might not be much customer overlap between the Jeep and those looking for a more traditional Ram-branded model.
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