Ram Could Refresh 1500 Classic Going Forward Into the 2020s
5 Aug 2019
by Mircea Panaitauthor
Ah, the Ram 1500 pickup truck! Two distinct models are on offer, namely the DT and the old generation which goes by the name of Classic. Because Ram doesn’t have a successor of the Dakota, the 1500 Classic serves as the more affordable alternative for budget-oriented customers in the U.S. and Canada.
Sales of the are so strong that Fiat Chrysler Automobiles plans to upgrade the 1500 Classic going forward into the 2020s. Considering that the fourth generation of the breed dates back to the 2008 North American International Auto Show in Detroit, a comprehensive refresh is of utmost importance for the Ram brand.
Chief executive officer Mike Manley suggested to Motor Trend that there’s a business case to be made for such a development, more so because two different models in the light-duty segment drive the market share in Ram’s favor as Ford and General Motors duke it on two fronts. The news broke out at the second-quarter earnings call, but no details were offered in regard to what’s what.
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