Lincoln Mark LT Rolls Off The Line

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Thread: Lincoln Mark LT Rolls Off The Line

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    Lincoln Mark LT Rolls Off The Line






    The first Lincoln Mark LT pickups will coast off the state-of-the-art Dearborn Truck Plant assembly line today as a new era begins for the Lincoln brand. The Mark LT luxury truck joins the most popular pickup in history, the Ford F-150, as the plant broadens its production portfolio.
    The new truck plant opened in April 2004 as part of the $2 billion revitalization of the historic Rouge Center and is Ford's most flexibly capable plant worldwide, able to produce up to nine different models off three platforms.

    "We're pleased to add another great product at Dearborn Truck Plant," said Matt DeMars, vice president, North America Vehicle Operations. "The Lincoln Mark LT will be in good company being produced alongside the world's best-selling Ford F-150 truck."

    More than 200 employees - all sporting Lincoln Mark LT caps - will gather for a special ceremony to mark the occasion of the award-winning facility's second product unveiling and the start of a renaissance for the legendary Lincoln brand.

    "This is a time of change for Lincoln," said Phil Martens, group vice president of Product Creation and a principal architect of the brand's resurgence. "We're introducing new products that are more relevant to today's consumer - but we're amplifying Lincoln's heritage of elegant design and leading amenities."

    The Lincoln Mark LT is a key part of Lincoln Mercury's overall plans to broaden the showroom and build momentum and profitable growth by introducing 11 new products in six segments within the next four years. The expanded lineups will literally double the combined brands' product offerings from only seven vehicles two years ago to a whopping 14 models less than three years from now.

    "We're aiming to boost current sales of 300,000 cars and trucks to 500,000 units by the end of the decade," said Darryl Hazel, president of Lincoln Mercury. "And the Mark LT will contribute by filling a niche for discerning buyers who didn't believe current pickups offered a true luxury choice and didn't find so-called 'luxury' trucks to be authentic."

    At last: An elegant entry in the truck market
    The Lincoln Mark LT is designed for customers who want equal amounts of luxury and capability. With outstanding payload and towing capacity, the Mark LT has indisputable truck credentials and adds to it Lincoln style and sophistication. The Mark LT offers four full doors and a full rear seat, providing ample comfort for five adults.

    Although the Mark LT is an authentic pickup with superior power and driving dynamics, what makes it a true fit for Lincoln is its unique elegance. The exterior design sets the truck apart from other pickups by offering the refined appearance cues of the Lincoln family of vehicles.

    Mark LT's bold exterior features a theme of chrome accents that wrap around the vehicle. Its dominant signature waterfall grille, wide taillamps and thick-spoked wheels give it an unmistakable family resemblance to today's Lincoln Aviator and Navigator SUVs.

    The litmus test for a true luxury vehicle is a serene interior, and the Mark LT offers an exceptionally quiet, comfortable cabin, thanks to its solid foundation - the Ford F-150 chassis, body design, and sound insulation - which translate well into a luxury vehicle.

    The signature Lincoln style also is reflected in the elegant interior enhancements: real Ebony wood accents, soft Nudo leather seating surfaces and an indulgent level of standard equipment.

    Under the hood, the 5.4-liter, 3-valve Triton V-8 engine has ample low-end torque, and the sophisticated electronic throttle control is designed to provide seamless, instant response and consistent transmission shift quality. In addition to its exceptional performance, the Mark LT can tow 8,900 pounds and boasts a payload capacity of 1,620 pounds.

    Dearborn Truck Plant: Ford's flagship of 21st century manufacturing
    It's no coincidence that the Lincoln Mark LT, a groundbreaking entry in a segment the legendary brand is establishing, is being built at the Dearborn Truck Plant, the symbol for Ford's flexible manufacturing prowess and progress.

    The plant is a key part of the company's commitment to become a lean, flexible and green manufacturer and is a model of manufacturing sustainability. It showcases state-of-the-art production in a setting that emphasizes quality, flexibility, lean processes, worker safety, comfort and unprecedented environmental enhancements. These include a smartly engineered, natural storm-water management system, porous pavement, natural retention ponds, numerous plantings and the World's Largest Living Roof, as designated by Guinness World Records .

    At full production, the truck plant will produce approximately 250,000 vehicles each year.

    "Our volume plans for the Lincoln Mark LT are pretty conservative," said Martens. "But we're ready to let the market drive those numbers higher, and we know this plant can handle it. In fact, we think Mark LT will be the first Lincoln in some time where demand will exceed supply."

    His prediction is based on Lincoln customer research that predicts continued growth in the high end of both the truck and SUV segments. Annual volume in the traditional pickup truck category has more than doubled during the past decade from 1.1 million to 2.3 million units.

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    Re: Lincoln Mark LT Rolls Off The Line

    GM need s a new Cadillac Truck! UR-GENT!

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    Re: Lincoln Mark LT Rolls Off The Line

    Why? This truck is going to be a bomb just like the Blackwood. Why would people want to pay extra for some more chrome and lincoln badges on a Ford F-150 when they can just buy a F-150? At least the Caddy looked a little different and wasn't based straight from a pick-up platform like the Mark LT.

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    Re: Lincoln Mark LT Rolls Off The Line

    They should atleast put a more powerful engine in the LT instead of the regular 5.4. The Escalade EXT has been out for several years and still out-powers the Lincoln.
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    Re: Lincoln Mark LT Rolls Off The Line

    Quote Originally Posted by GMFAN85
    Why? This truck is going to be a bomb just like the Blackwood. Why would people want to pay extra for some more chrome and lincoln badges on a Ford F-150 when they can just buy a F-150? At least the Caddy looked a little different and wasn't based straight from a pick-up platform like the Mark LT.
    Agreed. And to add to that, why would someone who's looking for a luxury vehicle like a Lincoln and buy a pickup truck? I feel this truck really has no place, just as the Blackwood didn't. I think I liked the Blackwood better than this too.
    "And the Mark LT will contribute by filling a niche for discerning buyers who didn't believe current pickups offered a true luxury choice and didn't find so-called 'luxury' trucks to be authentic."
    Why does such a thing as 'luxury pickup trucks' exist?!?!?!
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    Re: Lincoln Mark LT Rolls Off The Line

    Quote Originally Posted by mk1700
    GM need s a new Cadillac Truck! UR-GENT!
    You're kidding... right??

    If anything... THe Sierra Denali should just be blinged up more.

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    Re: Lincoln Mark LT Rolls Off The Line

    Surprisingly I can see this truck doing quite well. This will be a new "Bling Bling Truck" for hollwood. Believe it or not, I think the Mark LT looks more luxurious than the EXT.

    The affluent boaters will love this too, since the Mark LT can tow quite a bit.

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    Re: Lincoln Mark LT Rolls Off The Line

    Wooo Whooooo!!!...another sissy truck is born.
    Current line up:
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    And further down the road: 2k4 Cadillac CTS V.

    Those gone but not forgotten:
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    Re: Lincoln Mark LT Rolls Off The Line

    Lincoln sells 300 000 units a year??!!!

    ****************!

    In Canada it is what, 2 units a year?



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    Unhappy Re: Lincoln Mark LT Rolls Off The Line

    Cadillac don't have anything to worry about.this truck is just a gussied up F-150.Sure the EXT and Avalanche share the same basic plat-form too,but at least Cadillac gave the EXT the bigger motor.and to make the distinction between trucks,Cadillac is not just any ordinary pick-up.it's an "SUT".Lincoln just a fancy F150,with no practicality.and for the extra cheese that Lincoln is asking for one of these over a fully loaded F-150,the F-150 will come out on top.these two trucks share every thing from the same engines to the same basic platform.at least Cadillac gave the EXT a high-output 6.0litre engine.i bet the Lincoln wont turn many heads on the street,because it will be mistaken for an F-150 with chrome rims.at least the EXT shares the same front-end as the Escalade.the Mark LT looks much like an F-150 with a waterfall grill .Toby keith,and Alan Jackson will probably put one in their garage,but it wont get too much play with the hip-hoppers.the Navigator will outsell the Mark LT by a much larger margin.in short,lincoln will build another blunder that will sit beside the Versailles,Continental,MarkVIII,and blackwood.all of which were failures.

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    Re: Lincoln Mark LT Rolls Off The Line

    Quote Originally Posted by nsap
    Surprisingly I can see this truck doing quite well. This will be a new "Bling Bling Truck" for hollwood. Believe it or not, I think the Mark LT looks more luxurious than the EXT.

    The affluent boaters will love this too, since the Mark LT can tow quite a bit.
    We have the #1 Lincoln line in our area and we have one pre-order. It might do well in the long run, but it will be slow going.

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    Re: Lincoln Mark LT Rolls Off The Line

    Now that is a rebadge! Way to go FoMoCo! It has a different grille and rear-end and a slightly different interior. Sounds even less appealing than the Blackwood. At least that Lincoln truck didn't look like a freakin' F-150 with a Lincoln grille. I don't like it at all.

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    Re: Lincoln Mark LT Rolls Off The Line

    That looks like an F150 to me. I thought this article was supposed to be about Lincoln?

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    Re: Lincoln Mark LT Rolls Off The Line

    What a waste!

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    Smile Re: Lincoln Mark LT Rolls Off The Line

    Quote Originally Posted by Smaart Aas Saabr
    Lincoln sells 300 000 units a year??!!!

    ****************!

    In Canada it is what, 2 units a year?
    Yea. Remember that there are a lot of Limos and Town Car airport shuttles out there.

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