Lincoln kills Continental, goes all-in on utilities

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Thread: Lincoln kills Continental, goes all-in on utilities

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Lincoln kills Continental, goes all-in on utilities

    Lincoln kills Continental, goes all-in on utilities
    By Michael Martinez
    autonews.com

    DETROIT Lincoln Motor Co. confirmed Wednesday it will end production of the Continental at the end of 2020 as the luxury brand abandons sedans.

    U.S. sales of the Continental, reintroduced in 2016, slowed in recent years as customers shifted to the brand's growing crossover lineup. Lincoln announced this year that it would end production of its other sedan, the MKZ, at the end of the year.

    "Lincoln is investing in growth segments and the brand will feature a full portfolio of SUVs, including a fully electric vehicle in the future," the brand said in a statement. "Lincoln will continue to keep its newest SUVs fresh and we will have more news to share later this year; however, as the full-size premium sedan segment continues to decline in the U.S., we plan to end production of the Lincoln Continental at the end of this year."

    A spokeswoman said the brand would offer a 2021 Continental in China.
    CONTINUE AT LINK ABOVE
    "La vita come un albero di Natale..c' sempre qualcuno che ti rompe le palle!"

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    R2-D2 Astromech Droid Premium Member mbukukanyau's Avatar
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    Re: Lincoln kills Continental, goes all-in on utilities

    Why can Lincoln admit continental died a natural death, quietly in its sleep...

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Re: Lincoln kills Continental, goes all-in on utilities

    Sad -- but not unexpected.

    Always had a soft spot for the revived Continental. It arguably deserved more attention than it got.

    And thought you can't always fight the market forces that sweep a product off the field of play, one has to wonder how some brands are still able to stick it out in an ever-shrinking market space to offer customers something different than an SUV or crossover ---- and some can't.

    R.I.P. Conti!

    Quote Originally Posted by mbukukanyau View Post
    Why can Lincoln admit continental died a natural death, quietly in its sleep...
    Maybe because it's never really died in its sleep -- I just hopped a plane for China :-)
    Last edited by nadepalma; 07-01-2020 at 08:18 PM.
    "La vita come un albero di Natale..c' sempre qualcuno che ti rompe le palle!"

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    Re: Lincoln kills Continental, goes all-in on utilities


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    Re: Lincoln kills Continental, goes all-in on utilities

    Quote Originally Posted by nadepalma View Post
    Sad -- but not unexpected.

    Always had a soft spot for the revived Continental.
    Ahem.. the dressed Taurus?

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Re: Lincoln kills Continental, goes all-in on utilities

    Quote Originally Posted by mbukukanyau View Post
    Ahem.. the dressed Taurus?
    Yes --- But what a dress it is! :-)

    As an aside, and speaking of the Taurus, the version they have in China is far better looking than the one we had here.
    "La vita come un albero di Natale..c' sempre qualcuno che ti rompe le palle!"

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    Re: Lincoln kills Continental, goes all-in on utilities

    Quote Originally Posted by nadepalma View Post
    Yes --- But what a dress it is! :-)

    As an aside, and speaking of the Taurus, the version they have in China is far better looking than the one we had here.
    The Taurus lives in Chainah?

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    Re: Lincoln kills Continental, goes all-in on utilities

    Quote Originally Posted by mbukukanyau View Post
    The Taurus lives in Chainah?
    Yup, it uses the same platform as Lincoln Continental.





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    Re: Lincoln kills Continental, goes all-in on utilities

    Lincoln should of just kept the MKS for all the good continental did for profit and image. I doubt that ROI was positive

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    Re: Lincoln kills Continental, goes all-in on utilities

    American car companies are retreating unlike the foreign makes which continually strive to make better products (and actually advertise).
    It's pretty depressing, IMO

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    Re: Lincoln kills Continental, goes all-in on utilities

    Bummer, not that any of us are surprised.................

    I need a bigger garage, and more reasons to drive.
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    Re: Lincoln kills Continental, goes all-in on utilities

    My neighbor had a Continental, the one that recently retired from GM...........

    He was leasing a Continental, replaced it with an Aviator a few month back.
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    Re: Lincoln kills Continental, goes all-in on utilities

    Quote Originally Posted by steve333 View Post
    American car companies are retreating unlike the foreign makes which continually strive to make better products (and actually advertise).
    It's pretty depressing, IMO
    Wall Street puts pressures on companies that you'd not find in other national capital markets.

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    Quote Originally Posted by steve333 View Post
    American car companies are retreating unlike the foreign makes which continually strive to make better products (and actually advertise).
    It's pretty depressing, IMO
    Asian and European carmakers are also switching to utility sales because the reality is that
    their car sales continue to fall even after the Detroit three abandon those segments.

    It will be a different world when buyers start coming back to the market and I think a few more
    cars are going to face extinction as buyers head to utilities at a faster rate.

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    Re: Lincoln kills Continental, goes all-in on utilities

    Wasn't impressed with the Continental when I first saw pictures. But as I saw them - rarely - in person, it grew on me. Just a couple of weeks ago, I was admiring one in a parking lot.

    The industry sucks. I get Motor Trend. I used to love getting that magazine. Now I flip through it in a few minutes, nothing but page after page of lookalike appliances.
    Drives a 2019 Cadillac ATS Coupe and a 1988 Pontiac Trans Am GTA.

    In the past, I've had a 5th gen Camaro, a CTS sedan and coupe, two 3rd gen Firebird Formulas, a convertible 4th gen Trans Am, a Reatta, a couple of Monte Carlos, an Avenger coupe, a couple of Cavalier hatchbacks, a Saturn SC1, and a Cherokee.

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