Kia could get new logo, rename Optima as K5

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Thread: Kia could get new logo, rename Optima as K5

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    Kia could get new logo, rename Optima as K5

    Kia Optima could be renamed the K5 here in the U.S.
    Report from Korean Car Blog indicates the change. There could also be a new Kia logo.
    SVEN GUSTAFSON
    Dec 12th 2019
    autonews.com

    We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts.

    Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back.

    Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.

    CONTINUE AT LINK ABOVE

    Images credited to, and courtesy of, autonews.com


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    Re: Kia could get new logo, rename Optima as K5

    damn sedans that don't sell !

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    Re: Kia could get new logo, rename Optima as K5

    It's officially the K5 in their lineup. But changing the logo from plain and simple to something undecipherable and uber-mod/groovey is IMO foolishness coming from people who have too much time on their hands. Don't mess with success, if it ain't broke don't fix it.
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    Re: Kia could get new logo, rename Optima as K5

    Ooh, Ooooohhh, FINALLY..... a new K5 Blazer?
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    Re: Kia could get new logo, rename Optima as K5

    Quote Originally Posted by Neanderthal View Post
    It's officially the K5 in their lineup. But changing the logo from plain and simple to something undecipherable and uber-mod/groovey is IMO foolishness coming from people who have too much time on their hands. Don't mess with success, if it ain't broke don't fix it.
    Disagree. The current logo in the US is terrible. Looks like a dollar store logo.

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    Re: Kia could get new logo, rename Optima as K5

    They can use Cadillac's soon to be abandoned alpha-numerics.

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    Re: Kia could get new logo, rename Optima as K5

    Quote Originally Posted by tripowergto Jan2003 View Post
    Ooh, Ooooohhh, FINALLY..... a new K5 Blazer?
    YES!!! Exciting times for GM and its fans!!! Caddy is going back to real names, The Tahoe/Suburban has IRS, the Vette is mid-engined,Hummer is coming back all EV to take on the Cyber Truck and now at last the K5 Blazer returns!!!!








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    Re: Kia could get new logo, rename Optima as K5

    Kia, a company that at least tries, unlike GM under Run Away Mary

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    Re: Kia could get new logo, rename Optima as K5

    Quote Originally Posted by Neanderthal View Post
    It's officially the K5 in their lineup. But changing the logo from plain and simple to something undecipherable and uber-mod/groovey is IMO foolishness coming from people who have too much time on their hands. Don't mess with success, if it ain't broke don't fix it.
    You don't like it in cursive?
    It sounded pretty good until I actually said it.

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    Re: Kia could get new logo, rename Optima as K5

    That new Optima/K5 looks far more expensive than it should in person.

    Leave the logo alone, btw. It's a testament of how far they've come from being econo-garbage boxes to a well respected brand that you shouldn't sleep on.
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    Re: Kia could get new logo, rename Optima as K5

    That new logo is rubbish. I like the car though, complete with the new version of the chrome sweep on the roof line. To me the thing I like most is that it has a more normal looking C pillar and rear quarter.

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    Re: Kia could get new logo, rename Optima as K5

    Nissan did something similar many years back with Datsun. It saves a slight amount of money having consistent names across the world. But seriously, who cares? I buy cars for what they can do, not for what they are named.

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    Re: Kia could get new logo, rename Optima as K5

    Quote Originally Posted by IROCNROL1 View Post
    You don't like it in cursive?
    Considering how few of the chirruns have been learned cursive in skoolz for the last 20+ years, it seems self-defeating.
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    Re: Kia could get new logo, rename Optima as K5

    Quote Originally Posted by IROCNROL1 View Post
    You don't like it in cursive?
    Cursive... that sounds like profanity to me.

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    Re: Kia could get new logo, rename Optima as K5

    Quote Originally Posted by 1958carnut View Post
    Cursive... that sounds like profanity to me.
    Apparently it is, in many "education" circles.
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