Geneva Revisited: Why is it called the CX-30?

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Thread: Geneva Revisited: Why is it called the CX-30?

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    Geneva Revisited: Why is it called the CX-30?

    Why is it called Mazda CX-30? Plus other questions answered
    Explaining the new compact crossover's name and size relative other Mazdas
    JOEL STOCKSDALE
    Mar 6th 2019
    autoblog.com

    GENEVA Mazda just introduced its latest crossover, the CX-30, and it left us raising an eyebrow. It's planned for a global release, including the United States, and it's supposed to slot between two compact crossovers that one might not think had room for another model. Plus it has a name that doesn't fit Mazda's typical nomenclature. So we thought we'd take a little time to explain some of those things, starting with the name.

    Mazda arrived at the CX-30 name because of a self-created problem: the Chinese Mazda CX-4. The CX-4 name would be perfect for the CX-30, since it would fall right between the CX-3 and CX-5 where it's positioned. But with the name taken, and evidently no plans to discontinue, replace, or rename that Chinese model, Mazda needed something else, and fractions and decimals weren't on the table. So appending a zero was the plan.

    Talking with a Mazda representative, there were hints, though no concrete confirmation, that this naming scheme could possibly spread throughout the Mazda line. There would be advantages to such a system, such as bringing the CX-30 into line with other Mazda products, but it would also provide room for other in-between models named CX-35, CX-25, etc.

    CONTINUE AT LINK ABOVE

    Image courtesy of, and credited to, autoblog.com
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    GMI Staff Member Premium Member nadepalma's Avatar
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    Re: Geneva Revisited: Why is it called the CX-30?

    And...the splitting of hairs will continue!
    Quote Originally Posted by autoblog.com
    Now for the size. Mazda says it fits between the CX-3 and CX-5, both of which will be sold alongside it for the foreseeable future. But is it closer to one than the other? Length-wise, the CX-30 is 4.7 inches longer than the CX-3 and 5.9 inches shorter than the CX-5. It's also an inch wider than CX-3 and 1.8 inches narrower than CX-5. Interestingly, the CX-30 and CX-3 are the same height, which is 5.9 inches shorter than the CX-5. The CX-30 does have a bit more ground clearance than the CX-3, but only by a few hundredths of an inch.

    To add some context outside the Mazda brand, the CX-30's size also puts it on par with crossovers such as the Mitsubishi Eclipse Cross, Subaru Crosstrek and Jeep Compass. All of those are sort of in-betweeners themselves. By contrast, the CX-3 is one of the smallest subcompact crossovers and aligns more closely with a Hyundai Kona.

    In other words, there actually was a segment gap Mazda could fill as the CX-30 fall pretty squarely between the CX-3 and CX-5. As such, we also imagine that pricing will fall between the two. The CX-3 starts at $21,435 and the CX-5 at $25,395. So about $23,000 seems reasonable for the base Skyactiv 2.0-liter engine, and probably more for the Skyactiv-X engine.
    I understand their point, and in this environment, it makes a lot of financial sense.

    But from a design perspective, splitting so many hairs does run the risk of making everything look so much alike, that anything "new" may get lost of the customer.

    SUVs and crossovers are already (arguably) at a "disadvantage" compared to other segments because there are only so many ways to dress-up and distinguish a two-box shape.

    Makes you wonder if "something different" is coming down the line to better blend the sedans and crossovers into something "new" (Ford has hinted that they are on their way to doing this, and Honda/Acura arguably stepped in this direction with their now-dead Accord CrossTour and ZDX).
    "La vita come un albero di Natale..c' sempre qualcuno che ti rompe le palle!"

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    Re: Geneva Revisited: Why is it called the CX-30?

    Seriously thisll be a huge WTH if we get this before the CX4
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