Fuelled by Volvo, China's Geely seeks launchpad to enter auto giant orbit
Yilei Sun, Brenda Goh
AUGUST 9, 2020 / 8:04 PM / UPDATED 17 HOURS AGO
TAIZHOU, China/SHANGHAI — Chinese carmaker Geely plans to use a platform developed with input from Volvo to build new models in Malaysia for its partly owned Proton brand, a strategy that shows how it aims to accelerate its push to become China's first global auto giant.
The yet-to-be-finalized plans for Proton are just one strand of a Geely project to revamp factories at home and abroad using joint platforms it has been perfecting with Volvo since 2013. Geely bought the Swedish brand 10 years ago for $1.8 billion — a deal that raised its international profile and sent shockwaves through the global auto trade.
Senior Geely officials and engineers told Reuters that its Compact Modular Architecture (CMA) will allow them to develop, design and build different types of compact cars with similar mechanical layout faster than before — and at lower cost.
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