Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

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Thread: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

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    Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    "The sales drop was the largest of the Detroit Three automakers with Fiat Chrysler Automobiles down 10% for the quarter and General Motors Co. off 7% as government-mandated stay-at-home orders and a souring economy slowed buyer traffic to a crawl."

    More at the link...

    https://www.detroitnews.com/story/bu...us/5110695002/

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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    Quote Originally Posted by bongos2u View Post
    "The sales drop was the largest of the Detroit Three automakers with Fiat Chrysler Automobiles down 10% for the quarter and General Motors Co. off 7% as government-mandated stay-at-home orders and a souring economy slowed buyer traffic to a crawl."

    More at the link...

    https://www.detroitnews.com/story/bu...us/5110695002/
    Mustang: 18069
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    Camaro: 7185

    WOW !!

    Lincoln: +6.9%

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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    Quote Originally Posted by Extreme4x4 View Post
    Mustang: 18069
    Challenger: 12138
    Camaro: 7185

    WOW !!

    Lincoln: +6.9%

    I know the numbers don't mean a lot right now. I just found those interesting
    Impressive and maybe even odd, regarding Lincoln, especially considering Lincoln was up 11% YOY in 2019.

    Maybe luxury buys not as impacted? What did Caddy, BMW and M-B do?
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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    Quote Originally Posted by Ed753 View Post
    Maybe luxury buys not as impacted? What did Caddy, BMW and M-B do?
    Cadillac: down 15.8%
    BMW (brand): down 15.3%
    Mercedes-Benz: data not yet available
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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    "Though even the mighty F-series was not immune to COVID-19's effects with sales off 13.1%, it maintained its status as America's best-selling vehicle with 186,562 units sold. Chevy Silverado sales were 143,698 while Ram clocked in at 128,805"

    Nice to see the Chevy Siverado in front of the Ram
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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    Quote Originally Posted by Oldsmobile stopped View Post
    "Though even the mighty F-series was not immune to COVID-19's effects with sales off 13.1%, it maintained its status as America's best-selling vehicle with 186,562 units sold. Chevy Silverado sales were 143,698 while Ram clocked in at 128,805"

    Nice to see the Chevy Siverado in front of the Ram
    Ram was bound to take a Hit when Silverado production was up and running. Now if Chevrolet can pull off a proper MCE, Ram will be toast.

    Mostly Chevrolet needs to bring more power. Everywhere...

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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    Misleading title? “F150 still truck king”?

    Says who? Did I miss the F series numbers breakdown, F150 / SD sales? AFAIK, GM is the only co. that provides breakdowns of quarterly LD / HD sales. I mean, it wouldn’t be a surprise if the F150 did outsell all other p/u’s, but where is the proof?

    2020 Q-1 sales....

    Silverado - 143,698
    Sierra - 53,009 (196,707)

    F Series - 186,562

    RAM - 128,805

    GM brands combined, sold over 10,000 more FS trucks than Ford. Now fold in the midsize trucks. Colorado / Canyon (25,913) vs. Ranger (20,980) and gap increases to 15,000 + in GM’s favor.

    Seems that a more accurate title should read, “GM still truck king”.
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    Re: Ford vehicle sales fell 12.5% in first quarter, F-150 still truck king

    I tend to be in the camp that thinks total GM Full-Size sales should be counted against the F-Series, not just a nameplate. A far more accurate indicator of sales success is total volume of a shared product. The same goes for things like Ranger vs Colorado/Canyon or Expedition/Navigator vs Tahoe/Yukon/Suburban/Escalade. I know for a fact this is the most important sales data to the corporations anyway, but publicly it's easier to get the PR points if you don't have to explain it and de-value your sub-brand's identity. But F-Series has been the consistent bestselling full-size truck in America on a technicality, GM has really shared that title on and off.

    I always look for how many sales each company has in a vehicle category, that's especially important when you look at the Utility segments which are often the same product under several brands. Ford may have/had the bestselling Midsize SUV nameplate with Explorer, but GM may sell as many or more across their brand portfolio using essentially the same product at its foundation. So it helps to explain why Ford ranks 4th or 5th in total SUV sales (and the only company with declining SUV sales), but has/had some of the bestselling names in the segment. It also helps to better track just how enormously successful GM has been at dominating every segment of the utility market in the US, overtaking Ford in every category and just recently overtaking them on Ford's last standout, Midsize utilities.
    Last edited by BORG; 04-04-2020 at 08:53 PM.

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