Ford still sold 226,193 endangered Fusions and Fiestas in 2019
The Fiesta outsold the Honda Fit nearly 2-1 despite going out of production
Jan 6th 2020
Ford closed out 2019 with a 3% drop in full-year U.S. sales as the continued phase-out of models including the Focus and Taurus helped offset strong performance from its F-Series trucks, Transit vans and Lincoln luxury SUVs. But combing through its year-end sales data revealed two peculiar trends: the surprisingly persistent sales of two of its endangered small cars and the decline in sales of the Escape crossover, one of the vehicles meant to plug the gap they leave behind and despite a redesign for 2020.
Let’s look at Ford’s endangered cars first, remembering that Ford in 2018 announced plans to end production of all its cars and sedans for the U.S. to focus (sorry) on hot-selling trucks and SUVs. And the results are largely as you’d expect, with steep declines for the Focus, which is now phased out in the U.S., and the once-mighty Taurus, which ended production in March.
But lo, here comes the pint-sized Fiesta, which ended the year up a hefty 16.3% to 60,148 units, despite a sizable fourth-quarter decline likely due to dwindling inventory. That dwarfs sales of the Honda Fit subcompact hatchback, which managed sales of 35,414 last year. Clearing them off lots with substantial discounts might have had something to do with it, but perhaps consumers were eager to snatch up the hatchback while they still can, since production ended earlier this year.
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