Ford Motor Company Fourth Quarter 2019 U.S. Sales

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Thread: Ford Motor Company Fourth Quarter 2019 U.S. Sales

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    Ford Motor Company Fourth Quarter 2019 U.S. Sales

    F-SERIES HITS 43RD STRAIGHT YEAR AS AMERICA’S BEST-SELLING PICKUP; FORD ACHIEVES 10 STRAIGHT YEARS OF LEADERSHIP AS AMERICA’S BEST-SELLING BRAND; LINCOLN SUV SALES BEST IN 16 YEARS
    JAN 6, 2020 | DEARBORN, MICH.
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    Re: Ford Motor Company Fourth Quarter 2019 U.S. Sales

    Overall 2019 sales:

    FCA -1.0%
    GM -2.3%
    Ford -3.0%

    I assume Ford crossover/SUV sales will improve?? Down -6.9% in a market crazy for crossovers! GM crossovers up over +12%.
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    Re: Ford Motor Company Fourth Quarter 2019 U.S. Sales

    Quote Originally Posted by dannyg View Post
    I assume Ford crossover/SUV sales will improve?? Down -6.9% in a market crazy for crossovers! GM crossovers up over +12%.
    That's a good assumption. One of the main reasons for Ford's decline in crossover/SUV sales last year was the rocky launch of 2020 Ford Explorer and 2020 Lincoln Aviator, the impact of which was felt largely in Q2 and Q3 2019.

    There was a sharp uptick in Explorer sales by Q4 2019. If Ford can keep the momentum going with that model, it should fully recover from the decline earlier that year.
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    Re: Ford Motor Company Fourth Quarter 2019 U.S. Sales

    Quote Originally Posted by gkr778 View Post
    That's a good assumption. One of the main reasons for Ford's decline in crossover/SUV sales last year was the rocky launch of 2020 Ford Explorer and 2020 Lincoln Aviator, the impact of which was felt largely in Q2 and Q3 2019.

    There was a sharp uptick in Explorer sales by Q4 2019. If Ford can keep the momentum going with that model, it should fully recover from the decline earlier that year.
    Escape/Corsair also had a changeover too, so those are 4 big/volume products that were in the midst of a changeover this year. Numbers should recover this year.

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