Ford Better Figure Out How to Sell Vehicles, And I Mean Globally & Pronto, Before it’s Too Late
Ever since it got sidetracked by its “Smart Mobility” dream and blew billions on it, sales in its biggest markets have spiraled down. Not just in the US and China. Here are the ugly charts by market.The article then lists nine notable missteps since late 2016; then it discusses and illustrates Ford's sales for eight global regions, over the last ten years.In a moment, we’ll venture into the bitter reality and ugly charts of how the number of vehicles Ford sells in the US, China, Europe, Canada, Australia, South America, Russia, Turkey, and other markets has been dropping – or plunging – year after year to where its global sales are now down 19% from the peak in 2016, as Ford disclosed when it filed its Annual Report (Form 10-K) with the SEC on Wednesday.
But before we get there, here are some dead giveaways, some unintentionally funny, of how Ford got sidetracked by strategic misadventures into this whole realm of what it calls “Smart Mobility,” and how it got tangled up in its dreams, and thereby lost its way as a nuts-and-bolts automaker that should be focused on designing, manufacturing, marketing, and selling motor vehicles that consumers want. Instead, Ford tried to be something else.
Here is a quick rundown of select “Smart Mobility” misadventures during the period over which Ford’s vehicle sales have plunged by 19%: