Ford 'baby Bronco' to be called Maverick?
Parts catalog shows components for a 2020 Maverick
Jan 31, 2020
After a wait of three years and counting, the Ford Bronco launch is nearly upon us, rumor saying we'll see the Blue Oval's Jeep Wrangler fighter at the Chicago or New York Auto Shows. Sometime after that, the summer season will welcome the Bronco foal colloquially known as "baby Bronco" for now. A new member on the Bronco6G forum who goes by the handle Ford Parts Guy thinks they discovered the baby Bronco's actual name during a part search in a Ford database: Maverick. The circumstantial evidence comes in a list of eight parts on a spreadsheet for key fobs or fob components for various Ford vehicles; the eight fobs in question are grouped under the heading for a 2020 Maverick.
CONTINUE AT LINK ABOVEMaverick is one of the names Ford applied to trademark in December 2016 for the rugged crossover that will sit on the Escape's C2 platform, just a month before announcing the Bronco's return at the 2017 Detroit Auto Show. The company used the Maverick name most recently on the Escape sold from 2001-2005 in Europe, and calling up old names is a popular marketing tactic of late. Ford also sought to protect the names Scout and Bronco Scout, but the automaker abandoned the Bronco Scout application. Filed paperwork also includes the names Bronco Big Bend, Bronco Outer Banks, Bronco Sport, Adrenaline, Badlands, Timberline, and WIldtrak, but it's hard to tell which truck those might apply to and whether they apply to the truck itself or truck accessories. On top of that, Ford Authority has heard from sources that the Bronco Adventurer was also in the running before being dropped for Bronco Sport.