Apple should not try making a car on its own, Marchionne says
FCA not in tie-up talks with anyone, CEO says
March 2, 2016
GENEVA (Reuters) -- U.S. technology giant Apple should collaborate with carmakers to make a vehicle and use the expertise already available rather than attempt to do it on its own, Fiat Chrysler CEO Sergio Marchionne said.
A source told Reuters last year that the California-based maker of phones, computers and watches was exploring how to make an entire vehicle, not just designing automotive software or individual components.
CONTINUE AT LINK ABOVENo merger talks
Meanwhile, Marchionne on Tuesday reiterated that FCA is not in tie-up talks with anyone at present, including PSA/Peugeot-Citroen, and a potential partner would need to have the same multi-brand strategy as FCA for a merger to work.
FCA shares got a lift last week after PSA said it was open to strategic opportunities in the auto sector, sparking speculation the two companies could enter merger discussions, but Marchionne said there were no talks with PSA.
Speaking on the sidelines of the Geneva show, Marchionne added that since the failure of his bid to tie-up with U.S. automaker General Motors, FCA had decided to carry on solo and was certain of reaching its ambitious targets for the years to 2018 even without a partner.