2021 Ford Bronco Sport: Details, Pricing, Specs, And Pictures
Smaller, more affordable, but still a Bronco.
JUL 13, 2020
The 2021 Ford Bronco is taking aim straight at the Jeep Wrangler, but the Blue Oval isnít satisfied targeting its rivalís most popular product. With the 2021 Bronco Sport, Ford is going after Jeepís mainstream models too, offering customers a smaller, more affordable Bronco experience while retaining the look and style of the full-size model.
Designed to battle the Jeep Compass and Cherokee, two vehicles that accounted for over a third of the 925,000 Jeeps sold in 2019, the new Ford Bronco Sport scales down the Bronco character, attaching it to a heavily modified version of the modular front-drive architecture found in the Escape and the Europe-only Focus hatchback. But donít deride the Bronco Sport as a butched-up CUV thatís all shirt and no trousers Ė Ford has gone to great lengths to distinguish the smallest Bronco from its line of soft-roaders.
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