Bronco Sport: Smaller, more affordable, but still a Bronco

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Thread: Bronco Sport: Smaller, more affordable, but still a Bronco

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Bronco Sport: Smaller, more affordable, but still a Bronco

    2021 Ford Bronco Sport: Details, Pricing, Specs, And Pictures
    Smaller, more affordable, but still a Bronco.
    Brandon Turkus
    JUL 13, 2020
    motor1.com

    The 2021 Ford Bronco is taking aim straight at the Jeep Wrangler, but the Blue Oval isnít satisfied targeting its rivalís most popular product. With the 2021 Bronco Sport, Ford is going after Jeepís mainstream models too, offering customers a smaller, more affordable Bronco experience while retaining the look and style of the full-size model.

    Designed to battle the Jeep Compass and Cherokee, two vehicles that accounted for over a third of the 925,000 Jeeps sold in 2019, the new Ford Bronco Sport scales down the Bronco character, attaching it to a heavily modified version of the modular front-drive architecture found in the Escape and the Europe-only Focus hatchback. But donít deride the Bronco Sport as a butched-up CUV thatís all shirt and no trousers Ė Ford has gone to great lengths to distinguish the smallest Bronco from its line of soft-roaders.

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    I'm not 100% sold on how the larger Bronco's styling is grafted onto the Escape's FWD-based platform, but I have to say Ford did a great job of making it look like it's own, stand alone product. While a few of the interior bits are carried over from the new Escape (which isn't a bad starting point), the rest looks like a unique vehicle.

    Looking at the silhouette and stance, I get a definite Freelander/LR2 feel. And considering the goal of this product, perhaps that's not a bad thing.

    Just as in anything, however, one has to wonder how FoMoCo can pull this off -- and still justify the cost/investment -- while other companies can't (or make excuses as to why they can't do it) deliver on taking related products and making them singular stand out.
    Last edited by nadepalma; 07-15-2020 at 01:10 PM.
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    6.2 Liter LS9 Supercharged V8 big swede's Avatar
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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    I don't think the styling works with this platform and size nearly as well but the upright sides and rear probably really help the interior space. I have been in a few larger SUV's that are very swoopy, especially in the rear and it kills the interior room. It looks like a cheap knockoff of the others. Maybe because I like the others a bunch, especially the two door.

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    If you look closely, you'll see a slightly wider version of the gen 1 Escape hiding in plain sight
    Compared to USA built Escape, the Mexican built Bronco Sport has a huge cost advantage.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    There are things that I like about it, and things that I don't, but I'm glad to see that Ford is offering a more rugged mainstream compact. The mainstream compact crossover class is one of my least favorites (weak engines, many are ugly, slow, etc.).

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    And GM still has nothing.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    These things are going to sell! However, they will steal more from within (Escape/Eco Sport), than Conquest Sales, that the Bronco is going after.

    But I see a Need, if Bronco is to be a singular Image.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    Quote Originally Posted by DequindreToo View Post
    There are things that I like about it, and things that I don't, but I'm glad to see that Ford is offering a more rugged mainstream compact. The mainstream compact crossover class is one of my least favorites (weak engines, many are ugly, slow, etc.).
    and feminized

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    Quote Originally Posted by Greg Burr View Post
    and feminized
    But there isn't a Flower Holder.

    The Square Escape had a Big Following, but heavily Female.

    Ford's estimating 50% Conquest Sales of the Bronco.

    I am guessing 20% Conquest of the Bronco Sport.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    The thing I like about the Bronco Sport (and the Bronco for that matter) is that the base cheap models have their own back to basics rugged style. Most of the time I can't stand that they have those visually cheapened models.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    Quote Originally Posted by InCogKneeToe View Post
    But there isn't a Flower Holder.

    The Square Escape had a Big Following, but heavily Female.

    Ford's estimating 50% Conquest Sales of the Bronco.

    I am guessing 20% Conquest of the Bronco Sport.
    I can see the "conquest sales" being quite high for the sport as there is little "brand loyalty" in compact "CUVS" and people like to buy "something different" and the sport is quite "different" from most of the jelly bean compacts on the market

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    Quote Originally Posted by BORG View Post
    The thing I like about the Bronco Sport (and the Bronco for that matter) is that the base cheap models have their own back to basics rugged style. Most of the time I can't stand that they have those visually cheapened models.
    I noticed that with the Bronco and Bronco Sport too. For instance, although the base model Bronco has steelies on it, they look right at home. That would never fly with most vehicles.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    Quote Originally Posted by jpd80 View Post
    If you look closely, you'll see a slightly wider version of the gen 1 Escape hiding in plain sight
    Compared to USA built Escape, the Mexican built Bronco Sport has a huge cost advantage.
    That was exactly my first thought.

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    Re: Bronco Sport: Smaller, more affordable, but still a Bronco

    Are these RWD?

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    Quote Originally Posted by steve333 View Post
    Are these RWD?
    Bronco Sport is FWD based AWD
    Bronco 2-door and 4-door are RWD based AWD.

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