Why It Failed: 2010-2013 Suzuki Kizashi

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Page 1 of 2 12 LastLast
Results 1 to 15 of 24

Thread: Why It Failed: 2010-2013 Suzuki Kizashi

  1. #1
    Firebird Concept (the turbine one) Amphibian's Avatar
    Join Date
    Aug 2010
    Posts
    11,998
    Thanks
    281
    Thanked 1,162 Times in 762 Posts

    Why It Failed: 2010-2013 Suzuki Kizashi

    What Went Wrong: 2010-2013 Suzuki Kizashi

    Time for entry number three in the Why It Failed thread series. The vehicle in question here is in relation to the US market as the Kizashi is not being discontinued on the global market. The entire brand is also shutting down but even setting aside that fact the Kizashi had been a bit of a bomb in terms of sales. The entire package was reasonably well received, or so it seemed. Reviewers liked its confident and nice-driving nature as well as the high quality interior. But the Kizashi never cracked the code for the midsize segment (if you considered it truly midsize to begin with).

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    Firebird Concept (the turbine one) VS Ute 5Litre's Avatar
    Join Date
    Oct 2009
    Location
    Wagga NSW
    Posts
    12,019
    Thanks
    531
    Thanked 2,146 Times in 1,376 Posts
    My Ride
    MY16 Holden Colorado LS-X Man

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Quote Originally Posted by Amphibian View Post
    What Went Wrong: 2010-2013 Suzuki Kizashi

    Time for entry number three in the Why It Failed thread series. The vehicle in question here is in relation to the US market as the Kizashi is not being discontinued on the global market. The entire brand is also shutting down but even setting aside that fact the Kizashi had been a bit of a bomb in terms of sales. The entire package was reasonably well received, or so it seemed. Reviewers liked its confident and nice-driving nature as well as the high quality interior. But the Kizashi never cracked the code for the midsize segment (if you considered it truly midsize to begin with).

    IMO it's too small , doesnt have enough power and is a Suzuki

    Let me explain

    Too small it sits between a small and midsize class of car

    The engine is just not enough to make it stand out

    Suzuki as a brand just doesnt really fit this car

    They make good small and sub compact cars and excellent motorbikes , hell even the Vitara is decent but they have never really offered a larger sport sedan

    It's a shame they nearly got it but in the words of Maxwell Smart they missed it by that much
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

  4. #3
    Firebird Concept (the turbine one) Amphibian's Avatar
    Join Date
    Aug 2010
    Posts
    11,998
    Thanks
    281
    Thanked 1,162 Times in 762 Posts

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Completely agree. I think that the Kizashi had several problems from the onset. It was basically a Cruze-sized sedan sold by a brand with little exposure for midsize sedan money yet I saw it get pitched against cars like the upscale TSX. This is a car that needed to be sold down a slot in terms of price; I'm talking slashing the price by 4-5K across the board and selling it with a competitive 2.0L against Cruzes and Elantras, not Malibus and Sonatas. Against those cars and for that kind of price, the Kizashi would've been awesome. In the 20-30K market, not so much. Problem was, in either segment its fuel economy ratings and such were also-ran status as well.

    The Kizashi was a much better package than Suzuki's last attempt at a mid-priced segment competitor (Verona), but a small Suzuki in this class has quite a hill to climb.

  5. Remove Advertisements
    GM Inside News
    Advertisements
     

  6. #4
    6.2 Liter LS9 Supercharged V8 vcs2600's Avatar
    Join Date
    Apr 2006
    Posts
    6,231
    Thanks
    53
    Thanked 245 Times in 167 Posts

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Saw one once parked on the street. Did it have any advertising? Where can I find a dealer? Suzuki makes cars? Why is this even a question?

  7. #5
    6.2 Liter LS9 Supercharged V8 Jesda's Avatar
    Join Date
    Dec 2004
    Location
    THE D
    Posts
    6,093
    Thanks
    1,262
    Thanked 1,516 Times in 1,159 Posts
    My Ride
    MX5, STS

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Size, primarily. This is a fantastic car to drive and it's well made inside and out. Unfortunately for Suzuki, Americans are value-minded in terms of size. We want more bulk for our dollar (I sure do, who doesn't?).

    If it was priced like a compact and sold as a compact-plus-sized bargain, it would have gained quite a footing. How profitable that would have been, I don't know, especially without a plant in the US to build them.


    I hope they depreciate rapidly so I can pick one up.
    My blog: Hidden Content

  8. #6
    Firebird Concept (the turbine one) VS Ute 5Litre's Avatar
    Join Date
    Oct 2009
    Location
    Wagga NSW
    Posts
    12,019
    Thanks
    531
    Thanked 2,146 Times in 1,376 Posts
    My Ride
    MY16 Holden Colorado LS-X Man

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Quote Originally Posted by vcs2600 View Post
    Saw one once parked on the street. Did it have any advertising? Where can I find a dealer? Suzuki makes cars? Why is this even a question?


    I saw a couple of ads here for it but they were not very often

    The car looked ok but they wanted too much for something that didnt offer a lot
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

  9. #7
    News Contributor BlackGTP's Avatar
    Join Date
    Jul 2008
    Location
    Connecticut
    Posts
    14,307
    Thanks
    5,976
    Thanked 8,412 Times in 4,170 Posts
    My Ride
    2013 Cadillac ATS - Black

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Suzuki was never committed to the US market. If they wanted to compete they needed to get their name out there in a big way - Superbowl, American Idol, get Justin Bieber to drive one (though he might be more of a brand killer than a plus), etc. The cars were too bland to get and buzz going, so old fashioned advertising/money is the way to go. The CEO of one of the past companies I worked for made one of the most asinine comments I ever heard while explaining the lack of advertising on a product "the sales can't support the advertising". Meaning the product wasn't bringing in enough $$ to cover the advertising costs. Duh! If no one knows the product exists, no one will buy. I feel like that CEO went over to Suzuki (after another corporation bought us out)....

    There are plenty of bland looking small cars out there - for many a car is one of their largest purchases of their life and they are not going to buy an unknown.

    Edit: there are many good cars out there - to penetrate the market you need a compelling reason to try something new. Suzuki didn't offer anything unique that was compelling about any of their cars. Not the cheapest, not the best quality, not the best styling, not the best handling. No reason to leave your GM, Honda, etc for a Suzuki.

    Plus the name Kizashi sounds like a healt food cereal. "I'll have a bowl of Kizashi with a glass of OJ".
    Last edited by BlackGTP; 02-10-2013 at 11:00 AM. Reason: can't spell

  10. #8
    R2-D2 Astromech Droid Ed753's Avatar
    Join Date
    May 2005
    Location
    Michigan
    Posts
    18,963
    Thanks
    12,404
    Thanked 8,211 Times in 4,843 Posts
    My Ride
    2018 GMC Sierra Crew 6 1/2'

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Quote Originally Posted by Amphibian View Post
    ...............the Kizashi never cracked the code for the midsize segment..........
    This car is almost a mirror image of the Cruze, certainly no mid-size.

    A car needs a dealer network to sell........... The crappiest product in US will sell millions if offered for sale at Walmart.

    Last summer on vacation, I stumbled upon a Suzuki Dealer, I turned around and lot shopped out of sheer amazement.
    Current: Hidden Content Hidden Content

    Past: '17 Cruze; '15 F150; '14 Volt; '13 MKX; '13 Silverado; '13 Fusion; '11 Ram; '10 Commander; '08 Sierra; '07 Rendezvous; '05 Ram; '04 Grand Cherokee; '03 F150; '01 Silverado; '00 Jimmy; '99 Sierra; '97 Ram; '96 Mustang GT; '96 Jimmy; '90 Escort GT; '89 Ranger; '84 Omni; '76 Malibu; '78 LeMans; '85 Escort; '82 Lynx; '75 Sierra

  11. #9
    7.0 Liter LS7 V8 unkillsam's Avatar
    Join Date
    Aug 2006
    Location
    Philadelphia, PA
    Posts
    4,728
    Thanks
    311
    Thanked 604 Times in 308 Posts
    My Ride
    2014 Chevrolet SS PBM

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    You can't sell a car if the public has no confidence in the nameplate.

    I hear Suzuki car and the first thing that I think of is where the heck would I get the car serviced? I have maybe 20 car dealers within a 5 mile radius of my house. Used to be more then that 5 years ago. Not one is a Suzuki.
    "The car's brilliant and ... a great surprise, pleasant surprise for all Corvette lovers everywhere ... a huge shock to our competitors ... because I don't think anybody was expecting something that good. What pleases me the most about it was that ... I can say this is the first car that's come out, that was done since I left.

    -- Bob Lutz, former vice chairman and head of global product development at GM

  12. #10
    7.0 Liter LS7 V8 LetsRace's Avatar
    Join Date
    Sep 2012
    Location
    Puerto Rico
    Posts
    4,600
    Thanks
    1,090
    Thanked 1,058 Times in 982 Posts

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Well I think that the Kizashi is a great car. Bad name? Yes. To expensive for a Suzuki? You bet. But it is nice car and one that is well built. Here we have a lot of Suzuki dealers and people love them but I is still no enough to move them of the lot. Last week A friend that works in a Suzuki dealer told me they are going to bring the new Swift and some other models that we haven't seen. Can't wait to test drive a Swift.

  13. #11
    3.6 Liter SIDI V6 swagled's Avatar
    Join Date
    Feb 2011
    Posts
    1,248
    Thanks
    0
    Thanked 4 Times in 1 Post
    My Ride
    2014 Cruze Diesel

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Agree with the "not committed to the US" remark. I would not buy a car that does not have a truly national service network. What if you go on a "road trip" and something needs attention? You could be hundreds of miles from a Suzuki dealer.

    Suzuki had partnership agreements with Nissan but it just wasn't enough to inspire confidence. Hey, I bought an Oldsmobile 12 years ago - but I still was sure I could get it serviced at the other GM stores.

    It's why Diahatsu flopped here. You can't sell cars in just a few states. If you venture into the US market, you have to "go all in" and cover a country of 300 million people.
    Last edited by swagled; 02-10-2013 at 01:20 PM.

  14. #12
    Firebird Concept (the turbine one) Amphibian's Avatar
    Join Date
    Aug 2010
    Posts
    11,998
    Thanks
    281
    Thanked 1,162 Times in 762 Posts

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Quote Originally Posted by Ed753 View Post
    This car is almost a mirror image of the Cruze, certainly no mid-size.

    A car needs a dealer network to sell........... The crappiest product in US will sell millions if offered for sale at Walmart.

    Last summer on vacation, I stumbled upon a Suzuki Dealer, I turned around and lot shopped out of sheer amazement.
    Hence "(if you considered it truly midsize to begin with)" .

  15. #13
    4.6 Liter Northstar V8 Premium Member
    Join Date
    Jan 2010
    Location
    Chicago, IL
    Posts
    1,632
    Thanks
    116
    Thanked 102 Times in 59 Posts
    My Ride
    2009 Mazda 3 Hatch

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Brand awareness, lack of advertising, no dealer network. Maybe price had something to do with it, but I don't remember prices.

    Certainly not anything to do with product. I see a red one at work pretty frequently, it looks great.

  16. #14
    2.4 Liter SIDI ECOTEC ILikeNiceCars's Avatar
    Join Date
    Oct 2009
    Posts
    301
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    This car failed for so many (obvious) reasons. One reason being it's a Suzuki. Also, the lack of advertising. I cannot recall seeing one advert for this car anywhere (in print, on TV, etc). Plus, this car also failed because it is a goofy looking vehicle with that Bangle-esque "bubble butt" trunk lid and a stupid model name. Come on, who would want to say they drive a Kizashi?

  17. #15
    4.6 Liter Northstar V8 Premium Member
    Join Date
    Jan 2010
    Location
    Chicago, IL
    Posts
    1,632
    Thanks
    116
    Thanked 102 Times in 59 Posts
    My Ride
    2009 Mazda 3 Hatch

    Re: Why It Failed: 2010-2013 Suzuki Kizashi

    Quote Originally Posted by ILikeNiceCars View Post
    Plus, this car also failed because it is a goofy looking vehicle with that Bangle-esque "bubble butt" trunk lid
    Thats why I like it

  18. Remove Advertisements
    GM Inside News
    Advertisements
     

Page 1 of 2 12 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2