What Went Wrong: 2010-2013 Suzuki Kizashi
Time for entry number three in the Why It Failed thread series. The vehicle in question here is in relation to the US market as the Kizashi is not being discontinued on the global market. The entire brand is also shutting down but even setting aside that fact the Kizashi had been a bit of a bomb in terms of sales. The entire package was reasonably well received, or so it seemed. Reviewers liked its confident and nice-driving nature as well as the high quality interior. But the Kizashi never cracked the code for the midsize segment (if you considered it truly midsize to begin with).