Is the third generation Hyundai Genesis going to get smaller? I'm putting my money on "yes". Why? Because I am 100% convinced that "Genesis" will become a brand within a generation or two. Either a brand or a sub brand. And a premium luxury brand needs a full-size flagship - and that's NOT the Genesis Sedan. It's the Equus. In my opinion either the Genesis is going to shrink or the Equus is going away - and I have a very difficult time believing the Equus is going anywhere.
As it stands the Genesis is a very large midsize car that gets compared to the Chrysler 300 (full size) - and NEVER the Chrysler 200 (midsize). If you look closely at specifications, the Genesis and Equus are about the same size. It makes little sense having two cars that serve the same purpose. Yes, the Equus does ride of a softer suspension - but that's about the only difference. Technology-wise, the Genesis isn't missing anything. Not all cars in a lineup are supposed to share to same technology as the top dog - which is generally the showcase for the brand's most impressive capabilities.
How is Hyundai going to separate these two vehicles? My bet is the third generation Genesis will lose a small amount of girth in width and length. Not enough to be ALL THAT noticeable to first and second generation owners who are looking to upgrade - but enough to make the Equus stand out as the fullsize car (which will also have a long wheel base (LWB) option).
"Genesis" is going to do pretty much what every luxury brand does. Read more...