Scion Brand to be Discontinued

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Thread: Scion Brand to be Discontinued

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    6.2 Liter LS3 V8 Dequindre's Avatar
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    Scion Brand to be Discontinued

    AutoBlog
    2-3-16




    The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota.

    Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers.


    http://www.autoblog.com/2016/02/03/t...s-scion-brand/
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    Re: Scion Brand to be Discontinued

    Although Scion vehicles were never really my taste, the brand represents a massive piece of early-2000's automotive history and pop-culture. In a way, it withered the same way brands like Pontiac, Oldsmobile, Plymouth, Mercury, etc. did, but only much faster.
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    Re: Scion Brand to be Discontinued

    Future Rides: Dodge Viper (hopefully someday) & 2009 Pontiac G8/ 2015 Chevrolet SS (seriously)

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    Re: Scion Brand to be Discontinued

    It was a brand that was for the millennial generation but as the years roll by, most of the buyers for this brand turn out to be the over 50 crowd that live in the city.


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    Re: Scion Brand to be Discontinued

    I would've figured Toyota would have learned from the Geo story that younger people buying their first car don't want an even cheaper nameplate then the mainline. They should've just sold Scions as Toyotas to begin with.
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    Re: Scion Brand to be Discontinued

    A conversation with a Scion employee, during its launch at the NAIAS, oh so many years ago....

    Me: It's so funny looking... Him: We wanted to design cars that would get right in your face... Me: And, when it does, it screams "I'M BUTT UGLY". You should have seen the look on his face.
    The takeaway? Nothing beats good styling, design and the driving experience.
    85 cars since 1975....
    Good night and good luck.

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    Re: Scion Brand to be Discontinued

    Quote Originally Posted by jry View Post
    A conversation with a Scion employee, during its launch at the NAIAS, oh so many years ago....

    Me: It's so funny looking... Him: We wanted to design cars that would get right in your face... Me: And, when it does, it screams "I'M BUTT UGLY". You should have seen the look on his face.
    The takeaway? Nothing beats good styling, design and the driving experience.
    LOL. Folks forget that when you go too far out on that limb...
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