Magentis new generation at Frankfurt
Completes Kia’s product range regeneration
Kia Motors Corporation released initial details and photos of its all-new Kia Magentis four-door sedan (also known as ‘Optima’ in some markets), which will make its world premiere at the Frankfurt International Motor Show on September 13, 2005.
Designed at Kia facilities in Korea, the USA and Europe, the new Magentis marks the latest step in the complete regeneration of the Kia product line-up over the last four years.
Longer, wider and higher than the previous model, with an extended 2,720 mm wheelbase, more spacious interior and larger trunk, the stylish new Magentis is a thoroughly modern design, engineered to give Kia a strong challenger for D-segment (upper medium, midsize) sales around the world. The new Magentis measures 4,735 mm long, 1,805 mm wide and 1,480 mm tall.
For North America and the general market, the new Magentis will be available in 2.4-liter in-line four cylinder and 2.7-liter V6 gasoline engines, but a new 2.0-liter diesel engine will be introduced in Europe along with 2.0-liter in-line four cylinder and 2.7-liter V6 gasoline engines.
In Europe, part of Kia’s sales success is attributable to the introduction of class-leading diesel engines across the range. New Magentis will be available with a new 2-litre diesel engine in Europe, as well as two petrol engines. “Like its sister Kia cars, new Magentis has been created with European consumers in mind,” revealed Jean-Charles Lievens, Senior Vice President Kia Europe, where Magentis will be backed by a fully comprehensive 3-year warranty.
As well as attracting customers with its stylish exterior and comfortable interior, the new Magentis will come with a generous level of active and passive safety equipment, including ABS and ESP stability control, rear parking sensors, front, side and curtain airbags, and active (anti-whiplash) front seat head restraints, depending on model.
According to Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation, “Through hard work and dedication, we have totally transformed our product range in recent years. Starting with the Sorento SUV, followed by the A-segment Picanto, the C-segment Cerato, the Sportage compact SUV and most recently the all new B-segment Rio, we have demonstrated Kia’s determination to deliver a modern, highly competitive range of cars with immense customer appeal in Europe and throughout the globe.”
“With the Magentis launch, we will have competitive models in the A, B, C and D-segments as well as the MPV and SUV sectors, maintaining the momentum of our rapid growth and our ability to attract more and more new customers.” Mr. Kim added, “With every new Kia model we have also demonstrated the growing ‘Power to Surprise’ of our developing global brand.”