Official: Infiniti queues up questionable Q and QX naming scheme

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Thread: Official: Infiniti queues up questionable Q and QX naming scheme

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    Official: Infiniti queues up questionable Q and QX naming scheme

    By Jeremy Korzeniewski
    Posted Dec 17th 2012 7:00PM

    Oh boy, this is about to get confusing with a capital Q.

    Infiniti has just announced a brand-new scheme that calls for completely new model names across its entire lineup of vehicles. Making things even more difficult will be the fact that all coupes, convertible and sedans will get a Q prefix while all crossovers and SUVs will be prefixed with QX.

    Further muddying the waters, previous engine displacement monikers will be replaced by a double-digit number "representing hierarchy within the range." Put less simply, the slot in the lineup currently held by the G Sedan will be called Q50 while the G Coupe and Convertible will be called Q60. Q70 will replace the M Sedan at the top of the automaker's lineup of cars.

    On the truck side, the range-topping QX is now the QX80. Sitting below is the QX70, which was formerly the FX, then the QX60 that used to be the JX and finally the QX50, which was but is no longer the EX. Qonfused yet?

    Getting back to the G... excuse us, Q50, this is the new sedan that Infiniti had previously announced would be debuting at the 2013 Detroit Auto Show. Best we can tell, this is a replacement for the old G Sedan, and it will sit below the currently available G Coupe and G Convertible, which will be renamed Q60.

    The Q50 will be the first model from Infiniti to fall into the new Q-based naming convention, with the rest of the automaker's lineup falling into place as 2014 models are announced. Infiniti said on a conference call that this move was necessary as the brand branches out beyond the United States.

    "This strategic change reflects Infiniti's desire for clarity and cohesiveness," says the press release, which you can read below. Hopefully, that will clear everything up for you...

    http://www.autoblog.com/2012/12/17/i...naming-scheme/

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Interesting. I wonder if Lincoln has considered the same [renaming].
    Hey, you gotta watch that man...He'll go coastal on ya

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Wtf?

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    At least Lincoln wont have the worst naming scheme now...


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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    This just goes to show you how unexpected and easy it is to change brand's nomenclature.

    Hopefully, Lincoln will follow.

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    Quote Originally Posted by nruggiero View Post
    This just goes to show you how unexpected and easy it is to change brand's nomenclature.

    Hopefully, Lincoln will follow.
    That's the problem though. If this were rolled out per every new/refreshed model, fine. But all at once is staggering, especially when the letter used to be the differentiator.

    On second thought, an abrupt switch to names would be cool. Abstract systems take time to sink in imo


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    Last edited by matt.w; 12-17-2012 at 07:32 PM.

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Quote Originally Posted by matt.w View Post
    That's the problem though. If this were rolled out per every new/refreshed model, fine. But all at once is staggering, especially when the letter used to be the differentiator.

    On second thought, an abrupt switch to names would be cool. Abstract systems take time to sink in imo


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    I wouldn't see a problem if Lincoln switches back to real names.

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Seeing as most people don't know WTH the current Scrabble letters mean, I doubt renaming the MKS to Continental and redoing it would be noticed or hard to relearn.
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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    So they took an alphabet soup that most people struggled with and changed it up even more to a system that makes even less sense. At least BMW's names make sense and they stay consistent with them. 3 series means something. "Q what's that number" means nothing.

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    What the....****?

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Quote Originally Posted by BlackGTP View Post
    So they took an alphabet soup that most people struggled with and changed it up even more to a system that makes even less sense. At least BMW's names make sense and they stay consistent with them. 3 series means something. "Q what's that number" means nothing.
    Now introducing the new Alphabet Soup (Letter Q only) Can!
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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Mistake

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    Shouldn't Audi have something to say about that? (Q3, Q5, Q7 etc)

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    Re: Official: Infiniti queues up questionable Q and QX naming scheme

    I...what the heck? I'm probably one of the few people who have never had problems remembering Lincoln's silly naming scheme, but this takes the cake!

    At least the previous scheme was a little more memorable. The G became an icon. Having a QX meant you were large and in charge. FX was a pretty damn unique performance crossover. This? This is stupid

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