Mitsubishi Wants a Do-Over in the US

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Thread: Mitsubishi Wants a Do-Over in the US

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    Mitsubishi Wants a Do-Over in the US

    Comments section is interesting.

    All of its vehicles are getting significant makeovers in the next year or so.

    BY JAKE LINGEMAN
    JUL 29, 2020
    mitsubishi motors to launch lineup of all new vehicles
    Earlier this year we heard that Mitsubishi might be dialing back its presence in the U.S. while focusing on “megamarkets” like Europe and China. On the contrary, the automaker is going for a reboot. Three of its vehicles are getting a heavy revamp and we’ll see the next-gen Outlander SUV, all in the next year or so. The product onslaught begins this winter with a mechanically revised Outlander PHEV. Next comes a new Mirage for the U.S. mirroring the updates in other markets. Then in spring, 2021 we’ll see a new Eclipse Cross. Finally, in the second quarter 2021 we’ll see the new Outlander.

    The Outlander Plug-In electric vehicle gets a new powertrain with increased displacement and more power, and with a larger electric-drive system with more EV range. We asked Mitsubishi for exact specs, a spokesperson declined, but we know it’s more than the 117-hp, 137 lb-ft 2.0-liter engine and 80-hp, 101 lb-ft electric motor provides now. If we look to the European model, normally a good gauge, it has Mitsubishi’s 2.4-liter Atkinson engine making 133 hp and 155 lb-ft of torque and an 83-mph top speed in EV mode. Today's U.S. Outlander PHEV gets only 25 miles of EV range, so we expect the new one to best that. It goes on sale this winter.

    The Mirage, you remember as the tiny four-door runabout we’ve damned with faint praise, gets an extensive redesign, seen in the picture above. It continues as the most fuel-efficient non-hybrid gasoline-fueled vehicle in the U.S. It’s going to be better equipped, says Mitsubishi, and it will stay around the same super low price. It’s the second-cheapest vehicle in the U.S., behind the Chevrolet Spark. The new one comes early in 2021.

    The wild-looking but fine-driving Eclipse Cross gets major changes to the front and rear. It should be a bit less polarizing, but still stand out in a crowd from the Toyota Rav4s and Honda CR-Vs of the world. There’s also a new infotainment system, which was one of the earlier complaints. The Eclipse Cross goes on sale early in 2021 as well, as a 2022 model year vehicle.

    The next-gen Outlander goes on sale in the second quarter next year as a 2022 model. It is going to be both bigger and quieter, says Mitsubishi, and the “best-equipped Mitsubishi ever sold in the U.S.” Completely reimagined in every way, it will follow the company’s new design language, so expect it to look like a big, tough, SUV Mirage with four wheel drive. The interior gets new tech as well, and by the way, every Mitsubishi now comes standard with forward collision warning and pedestrian detection.

    We’ll learn more about all of these vehicles in the coming months, with a global reveal of the new Outlander coming in 2021.

    https://www.autoweek.com/news/future...0Non%20Openers
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    Re: Mitsubishi Wants a Do-Over in the US

    Well, that sounds better that what we first heard if it all pans out.

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    Re: Mitsubishi Wants a Do-Over in the US

    That goes along with their announcement of gradual withdrawal from Europe - no new/updated vehicles will be launched there and models will be dropped when their certification ends.

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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by Ruperts Trooper View Post
    That goes along with their announcement of gradual withdrawal from Europe - no new/updated vehicles will be launched there and models will be dropped when their certification ends.
    Odd approach to take, withdraw from one big market that I assume they aren't performing well in, only to go focus on a different market that they've failed in.

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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by BlackGTP View Post
    Odd approach to take, withdraw from one big market that I assume they aren't performing well in, only to go focus on a different market that they've failed in.
    It's to do with how the Renault-Nissan-Mitsubishi Alliance is carving the global market so that each focusses in separate regions and don't compete with each other.

    What I don't understand is that Nissan is supposed to be the one focussing on North America, not Mitsubishi.

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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by Ruperts Trooper View Post
    It's to do with how the Renault-Nissan-Mitsubishi Alliance is carving the global market so that each focusses in separate regions and don't compete with each other.

    What I don't understand is that Nissan is supposed to be the one focussing on North America, not Mitsubishi.
    I'd think they'd focus Mitsubishi on emerging markets as I believe that is Mitsu's strength, if I recall properly. Though, on the same token, I assume emerging markets will generate volume but not much in the way of profits; I imagine the customer is price sensitive, buying what we'd consider to be bottom end vehicles. I wonder if they'll take Nissan upmarket and let Mitsu be entry level.

    Or, they simply don't know what to do with Mitsubishi in this alliance.

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    Re: Mitsubishi Wants a Do-Over in the US

    Mitsubishi needs a Cannonball Run 3 movie. I think CR2 was the last time they were relevant in the US. Is Jackie Chan available?

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    Re: Mitsubishi Wants a Do-Over in the US

    How are they going to get a do over hooking up with Renault?

    Nissan became common trash after hooking up with Renault....Does Mitsubishi think that things are going to turn out differently than what happened to Nissan?

    On the roads I see Outlanders and Eclipse Crosses (dumb name) everywhere,but to me it seems Renault is running the same game plan as it did with Nissan and I don't think that worked out well for Nissan.

    I wonder if we'll see Nissan Altimas rebadged as Mitsubishi Galants?.

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    Re: Mitsubishi Wants a Do-Over in the US

    Mitsubishi Motors must operate by this philosophy:
    God and guns keep us strong. That's what this country was founded on. - Lynyrd Skynyrd

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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by gkr778 View Post
    Mitsubishi Motors must operate by this philosophy:
    Where's their senior exec to say "We have to let Mitsubishi be Mitsubishi"?
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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by gkr778 View Post
    Mitsubishi Motors must operate by this philosophy:
    Hmmmm.....Cadillac much?

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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by BlackGTP View Post
    I'd think they'd focus Mitsubishi on emerging markets as I believe that is Mitsu's strength, if I recall properly.
    I don't think dumping the Pajero is a positive for that particular focus.
    It was as common as cockroaches in many of those places.
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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by eaton53 View Post
    I don't think dumping the Pajero is a positive for that particular focus.
    It was as common as cockroaches in many of those places.
    Yes, they're all over the place.

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    Re: Mitsubishi Wants a Do-Over in the US

    Quote Originally Posted by eaton53 View Post
    I don't think dumping the Pajero is a positive for that particular focus.
    It was as common as cockroaches in many of those places.
    Is that a slightly offhanded compliment?

    Quote Originally Posted by 1958carnut View Post
    Yes, they're all over the place.
    My F-I-L, an artilleryman with years of combat in Europe in WWII, called them Sunsabitchi. Rather clever I must say. Mitsu built the famed Zero WWII fighter.

    Suffice it to say he never owned a German or Japanese vehicle.
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    Mitsubishi is like the Lost Boy of Japan Inc, relying on the charity of buyers,
    I don't know how a do over would work if they just do the same stupid stuff....

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