Mitsubishi in America: Slow Fade-out Ahead?

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Thread: Mitsubishi in America: Slow Fade-out Ahead?

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    Mitsubishi in America: Slow Fade-out Ahead?

    Looks like the big boss of the RMN alliance had decided of Mitsubishi fate in America.
    https://www.thetruthaboutcars.com/20...ade-out-ahead/

    Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

    Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis.

    Previously, Mitsu targeted North America and China for its future growth. Now, with its alliance partners insisting on a concerted, collective effort in which each member capitalizes on individual strengths in a limited number of markets, Mitsu now plans to abandon its previous growth plan.

    In a shareholders meeting last week (reported on by Automotive News), the automaker’s CEO, Takao Kato, announced a turn away from North America and China. The company’s focus will now be on Southeast Asia and Pacific nations.

    “Even though we increased sales volume in the megamarkets, we have not yet achieved the level of profit we expected. We aim to increase sales in the regions where we can offer our core products. We will gradually reduce our commitment to megamarkets,” Kato said, referring, in part, to the U.S.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Will anyone miss it? Current offerings are awful. And I had a new 3000-GT manual which was a real fun car in it's day.
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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Slow fade out? They've been doing a slow fade out for 20 years.

    Doesn't seem like there is much of a point to Mitsubishi being in the American market.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by BlackGTP View Post
    Slow fade out? They've been doing a slow fade out for 20 years.

    Doesn't seem like there is much of a point to Mitsubishi being in the American market.
    Nissan's brand image is also in tatters. Bad quality, fake performance low resale and all round cheap vehicles.. and sub prime credit

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by mbukukanyau View Post
    Nissan's brand image is also in tatters. Bad quality, fake performance low resale and all round cheap vehicles.. and sub prime credit
    All thanks to yttihs Renault and equally crappy Carlos Ghosn.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Going, going, gone huh? I already thought they were in that mode already. We have a dealer in town and not much there impresses me.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by mbukukanyau View Post
    Nissan's brand image is also in tatters. Bad quality, fake performance low resale and all round cheap vehicles.. and sub prime credit
    I think Nissan could recover, take awhile though. Mitsubishi has nothing left to recover. As for low resale value, I do question that because Nissan's sold on price (a ton of money on the hood) that is never taken into account with the resale value calculations. Meaning the sticker said $30k but everyone walked away paying $24k, the depreciation is based off the $30k, not the $24k, thus counting the $6k discount as depreciation.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by BlackGTP View Post
    I think Nissan could recover, take awhile though. Mitsubishi has nothing left to recover. As for low resale value, I do question that because Nissan's sold on price (a ton of money on the hood) that is never taken into account with the resale value calculations. Meaning the sticker said $30k but everyone walked away paying $24k, the depreciation is based off the $30k, not the $24k, thus counting the $6k discount as depreciation.
    That's always been an issue with residual value % figures - best comparison are the leasing rates but even they can be manipulated by manufacturers.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    They should've never quit selling the Pajero (Montero) here.
    Mitsubishi had the market cornered on "Reliable Land Rovers" and let it slip away.
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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by eaton53 View Post
    They should've never quit selling the Pajero (Montero) here.
    Mitsubishi had the market cornered on "Reliable Land Rovers" and let it slip away.
    I had a Dodge Raider V6 5sp (2dr Pajero) back in highschool....Loved that thing always wished Mitsu came out with another one,but alas.......nothing ever replaced it. I should have never let it get away, that and a turbo AWD Mazda 323.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by Mr.Buttons View Post
    I had a Dodge Raider V6 5sp (2dr Pajero) back in highschool....Loved that thing always wished Mitsu came out with another one,but alas.......nothing ever replaced it. I should have never let it get away, that and a turbo AWD Mazda 323.
    The Montero and the Isuzu Trooper were both excellent midsize SUVs.

    Closest thing on the market today is probably the 4Runner.
    Co-worker has a 2012 Lexus GX, which basically a fancy 4Runner.
    I've told him to let me know when he's ready to move on.
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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    I'm surprised they haven't left the market already.

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by mbukukanyau View Post
    Nissan's brand image is also in tatters. Bad quality, fake performance low resale and all round cheap vehicles.. and sub prime credit
    How about you elaborate on that "sub prime" remark? I bet you wont you coward.
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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    Quote Originally Posted by Mr.Buttons View Post
    I had a Dodge Raider V6 5sp (2dr Pajero) back in highschool....Loved that thing always wished Mitsu came out with another one,but alas.......nothing ever replaced it. I should have never let it get away, that and a turbo AWD Mazda 323.
    Probably because they haven't made a new model since 2006

    I'd say it doesn't pass US regulations

    The Pajero Sport , based on the Triton is probably in the same boat
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

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    Re: Mitsubishi in America: Slow Fade-out Ahead?

    The original 1990’s Pajero Turbo was great for its time

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