Looking back: Lexus enters the States with the Luxury LS (1990)

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Thread: Looking back: Lexus enters the States with the Luxury LS (1990)

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    Looking back: Lexus enters the States with the Luxury LS (1990)




    In 1988 and in order to break into the luxury car market, especially in the United States, Toyota created a new brand; the new company was called Lexus. The Lexus range was limited but the cars were loaded with almost every conceivable extra. The mainstay of the range was the LS400. A large, five seater saloon, the LS400 had smart, though slightly bland looks. In order to ensure good US sales, a large (by Japanese or European standards) capacity V8 engine was used. Displacing nearly 4.0 liters and with DOHC, the new all-alloy engine gave a healthy 250 hp at debut. Japanese build, quality and reliability, allied to transatlantic styling and without a recognizably Japanese brad name meant it was a great success, especially in the states.

    1990 Lexus LS400 Road Test
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Stilll a good looking car to this day. It aged a whole lot better than the contemporary BMW and Mercedes.

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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Quote Originally Posted by mercy09 View Post
    Stilll a good looking car to this day. It aged a whole lot better than the contemporary BMW and Mercedes.
    I was never a fan of the LS400's design. The LS didn't catch my eye until the LS430 and LS460. The 1GS and 1SC are my favorite 90s Lexii, then the IS300, then the LS430 in the early 2000s. Was never a fan of the 2GS or 3GS or 2SC.

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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    I had one if those first gen LS400, best car i ever had.
    Coming from a Mercedes 420SEL, the first 30 seconds of my drive in the LS just blew me away with its refinement.
    Was a big wakeup call to the luxury car makers of the day.

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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Quote Originally Posted by Mr. Burns View Post
    I was never a fan of the LS400's design. The LS didn't catch my eye until the LS430 and LS460. The 1GS and 1SC are my favorite 90s Lexii, then the IS300, then the LS430 in the early 2000s. Was never a fan of the 2GS or 3GS or 2SC.


    im with ya almost. I dont find this design unattractive, but it never popped to me. The only LS i actually like (find pretty) is the current platform (minus spindle grille)
    Very handsome to me!
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    I liked the LS400 to drive and to look at. The LS430 looks like a tall fridge and is completely numb while the LS460, while more stylish, doesn't seem like it will age as gracefully. The 400 also had more comfortable seats and the later Nakamichi sound system was much better than the Mark Levinson systems equipped with the 430.
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    I was just made aware of a 1992 LS400 with 140k miles for an amazingly attractive price, and this car was truly a game changer in every sense.
    I want a car so violent that the mere thought of full throttle would cause a heart attack. That actually going wide open throttle in would result in nothing less than instant death!
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    The first gen SC was as perfect a car as they come.

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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    The first generation LS served as a lesson that high quality, traditional luxury was still in demand in vehicles smaller and less dearly priced than the S Class Mercedes and that, despite what the autorags have to say, the world does not turn exclusively on the back of sport sedans. Sadly, it didn't take long for that lesson to be forgotten, even by Lexus.

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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    The Lexus LS was actually known initially for it's European like driving characteristics, and it was not until gen 2 that it became known for moving away from those qualities.
    I want a car so violent that the mere thought of full throttle would cause a heart attack. That actually going wide open throttle in would result in nothing less than instant death!
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    I drove one of those first 400's. That dash and all wiped me out. The engine was so smooth and quiet, you had to look at the Tach to make sure it was running. I thought that the engine turned more than 250 HP, though. It was really peppy. Everyone wanted to drive it. They were all fascinated by the car being that good and way cheaper than its German counterparts.
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Quote Originally Posted by germeezy1 View Post
    The Lexus LS was actually known initially for it's European like driving characteristics, and it was not until gen 2 that it became known for moving away from those qualities.
    It was, and still is, also known for it's phenomenal ride quality and incredible NVH characteristics. To this day the first gen LS is a great driving luxury car, that's an impressive feat for 20 year old engineering.

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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Ah, the days when i had the best from Germany, Japan and the US.
    Wish i still had the Allante.


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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Quote Originally Posted by V-Car View Post
    Ah, the days when i had the best from Germany, Japan and the US.
    Wish i still had the Allante.

    Was that really your driveway, and your stable of vehicles? Impressive, and I might add that every one of those vehicles I find amazingly appealing.
    I want a car so violent that the mere thought of full throttle would cause a heart attack. That actually going wide open throttle in would result in nothing less than instant death!
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    Re: Looking back: Lexus enters the States with the Luxury LS (1990)

    Quote Originally Posted by germeezy1 View Post
    Was that really your driveway, and your stable of vehicles?
    It was.

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