Hyundai Will NOT Introduce A Minivan

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Thread: Hyundai Will NOT Introduce A Minivan

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    News Contributor Premium Member Perian's Avatar
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    Hyundai Will NOT Introduce A Minivan

    Source: Automotive News (Special) Email

    Hyundai Motor America said on Friday that it has dropped plans to sell a traditional minivan next year.

    Instead, the company says it will add a seven-passenger SUV. Later, it will offer a six-passenger sport wagon.
    "We felt the best strategy was to leave the traditional minivan for others," says CEO Robert Cosmai. Hyundai wants to "stay appropriately differentiated from other brands."

    The unibody SUV, about the same size as a Honda Pilot, will go into production in late 2006. The minivan, dubbed the Entourage, was scheduled for spring 2006. The Entourage was to have shared a platform with the Kia Sedona.

    American consumers typically don't embrace rebadged vehicles, says John Krafcik, vice president of product development and strategic planning. Hyundai is trying to carve out a separate identify from affiliate Kia.

    Moreover, the minivan segment is stagnant, he says.
    The SUV will not be based on the Sedona platform, Krafcik says. The vehicle will be powered by a 3.8-liter V-6 mated to a six-speed automatic transmission. It will offer electronic stability control and side curtain airbags.

    The sport wagon, due in 2008, will offer a flexible interior for passengers and cargo, the company said in a press release Friday. The vehicle will be similar to the Portico concept shown at the Chicago Auto Show in February.

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    Re: Hyundai Will NOT Introduce A Minivan

    Quote Originally Posted by Perian
    American consumers typically don't embrace rebadged vehicles, says John Krafcik, vice president of product development and strategic planning.
    Good God, someone gets it!

    This man should work for GM.

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    Re: Hyundai Will NOT Introduce A Minivan

    Quote Originally Posted by Perian
    Good God, someone gets it!

    This man should work for GM.
    agreed

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    Re: Hyundai Will NOT Introduce A Minivan

    Sounds like they're getting smart. The market really doesn't need another traditional minivan. Giving the customer something a little different is a good idea. Kinda like what GM tried to do with the more aggressively styled Minivans.

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    Re: Hyundai Will NOT Introduce A Minivan

    Isn't Kia supposed to be the sportier brand? Why does it get the minivan?

    And you can already tell that Kia=Hyundai, so I don't know why he's pretending that Hyundai is staunchly opposed to rebadges. The vehicles aren't all that different.
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    Re: Hyundai Will NOT Introduce A Minivan

    Quote Originally Posted by AdmiralViscen
    Isn't Kia supposed to be the sportier brand? Why does it get the minivan?

    I don't know, but I don't see a Kia version of the Tiburon :p

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    Re: Hyundai Will NOT Introduce A Minivan

    They need to NOT introduce the new Sedona to KIA, and send it right on over to Hyundai. Afterall, the Hyundai name plant was supposed to compete against Honda, Toyota, etc., right?

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    Re: Hyundai Will NOT Introduce A Minivan

    Quote Originally Posted by AdmiralViscen
    Isn't Kia supposed to be the sportier brand? Why does it get the minivan?
    I think maybe its because they already had an established minivan before this concept of being the sportier/lower cost to the "family oriented" Hyundai brand....but it is smart of them to noycie rebadges don't fool alot of people.

    Quote Originally Posted by s113
    I don't know, but I don't see a Kia version of the Tiburon :p
    Well there was a pretty neat concept....meet the Kia KCV-3:






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    Re: Hyundai Will NOT Introduce A Minivan

    Ha, ha, ha. Yes, Hyundai WILL intro a minivan. They're just playin around with the skirts.

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    Re: Hyundai Will NOT Introduce A Minivan

    American consumers typically don't embrace rebadged vehicles, says John Krafcik, vice president of product development and strategic planning.
    Does this man come from Mars? The Big 3's strategy since I don't know when was to endlessly rebadge vehicles and make every brand use the same platforms At the same time, European automakers insisted on building cars for each brand from the ground up until the early 80s (which wasn't necessairly a good idea) - see DCX/Mercedes or BMW/Rover. Now it's the same on both sides of the pond, yet still I believe America is home of badge engineering

    And now for something serious - that's obvious that what Krafcik said is pure PR stuff. The six-seater will probably be a Matrix/Trajet replacement, a compact-to-midsize minivan in the Ford Galaxy taste, perhaps they will cal it a crossover or whatever. He's just trying to make the public flattered by recognized their "dislike" for rebadges. How nice of him.

    Still, I hate to see the present Sedona/Carnival go. One of the nicest looking cars from Korea. The new one is ugly.

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