Hyundai is making a big mistake...

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Thread: Hyundai is making a big mistake...

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    6.2 Liter LS9 Supercharged V8 Premium Member Sal Collaziano's Avatar
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    Hyundai is making a big mistake...

    http://www.GenesisG70Forum.com/hyundai...ad.php?t=10283

    Hyundai apparently has a little too much confidence in their Equus dealer network. If they want to sell luxury cars without a luxury brand, they're going to have to make sure their Equus dealerships are keeping up with standards. They're obviously not doing this... They'd better start. The thread I linked to above shows a whole slew of issues that Equus buyers should not be experiencing. If it's happening at Atlanta's biggest Hyundai store - then it's happening elsewhere as well.

    I love pointing out when Hyundai is doing a good job. I love the underdog. I was a New York Yankees fan in the 80s. That should tell you something. I grew up cheering for the underdog. But I won't ignore when they're doing a bad job...

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    Firebird Concept (the turbine one) germeezy1's Avatar
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    Re: Hyundai is making a big mistake...

    Quote Originally Posted by Sal Collaziano View Post
    http://www.GenesisG70Forum.com/hyundai...ad.php?t=10283

    Hyundai apparently has a little too much confidence in their Equus dealer network. If they want to sell luxury cars without a luxury brand, they're going to have to make sure their Equus dealerships are keeping up with standards. They're obviously not doing this... They'd better start. The thread I linked to above shows a whole slew of issues that Equus buyers should not be experiencing. If it's happening at Atlanta's biggest Hyundai store - then it's happening elsewhere as well.

    I love pointing out when Hyundai is doing a good job. I love the underdog. I was a New York Yankees fan in the 80s. That should tell you something. I grew up cheering for the underdog. But I won't ignore when they're doing a bad job...
    As I have said many times before I would gladly pay more for an LS460 , and along with that purchase you get service that can rarely be rivaled anywhere.
    I want a car so violent that the mere thought of full throttle would cause a heart attack. That actually going wide open throttle in would result in nothing less than instant death!
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    6.2 Liter LS9 Supercharged V8 Premium Member Sal Collaziano's Avatar
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    Re: Hyundai is making a big mistake...

    Yup, me too. Though Lexus has its own problems in my eyes (lack of power). Eh. My Audi is almost finished so I won't feel like I'm missing anything anymore - soon...

    Quote Originally Posted by germeezy1 View Post
    As I have said many times before I would gladly pay more for an LS460 , and along with that purchase you get service that can rarely be rivaled anywhere.

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    Re: Hyundai is making a big mistake...

    It still baffles me that post-purchase service is as important as anything, yet so many companies just ignore it.

    The one thing Lexus did right is go overboard with the service structure for the dealerships. GM still hasn't figured that out entirely, even though they did come close (ironically) with Saturn.
    "Christians should not hold dumb opinions about the natural world based solely on misreadings of the Bible, especially opinions that can be demonstrably falsified by Reason, lest the Faith be subject to ridicule and mockery." -- St. Augustine of Hippo.

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    Re: Hyundai is making a big mistake...

    Quote Originally Posted by Sal Collaziano View Post
    Yup, me too. Though Lexus has its own problems in my eyes (lack of power). Eh. My Audi is almost finished so I won't feel like I'm missing anything anymore - soon...
    The LS460 is adequate for the segment despite being shaded in many ways by the 7 series, and S class in that area. I would imagine that your B5 S4 is going under the knife for a bit more than the standard RS4 KO4's , and supporting mods if your plans are for 650 AWHP.
    I want a car so violent that the mere thought of full throttle would cause a heart attack. That actually going wide open throttle in would result in nothing less than instant death!
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    Re: Hyundai is making a big mistake...

    Quote Originally Posted by germeezy1 View Post
    The LS460 is adequate for the segment despite being shaded in many ways by the 7 series, and S class in that area. I would imagine that your B5 S4 is going under the knife for a bit more than the standard RS4 KO4's , and supporting mods if your plans are for 650 AWHP.
    The LS460L doesn't have the pizazz or the power that I like - but everything else about owning it makes me very happy.

    The S4 is has modified RS6-R's, methanol and all the supporting mods. I should have it back any week now.

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    Re: Hyundai is making a big mistake...

    Hyundai won't start a luxury brand nor will they fix up their Equus dealers because the investment just isn't worth the tiny sales the Equus and Genesis generate despite their generous price advantage over comparable rivals. Instead the Equus will remain a car they simply import from Korea to sell to whoever buys one regardless of image or service or dealership ambiance.

    A Hyundai luxury brand faces an uphill, almost impossible battle in an increasingly tougher luxury market. It's an expensive high risk proposition.
    Last edited by Mr. Burns; 09-22-2012 at 11:27 AM.

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    Re: Hyundai is making a big mistake...

    Does Chevy have any special treatment for people buying top of the line cars such as Suburban LTZs and Vette's (especially the high end models)? I haven't heard anything about special treatment, but should Chevy have special treatment? Meaning I understand that the Equus buyers being upset because they were promised special treatment, but should Chevy make the extra effort? Or should they leave it at you know you are buying a Chevy and shouldn't expect special treatment.

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    Re: Hyundai is making a big mistake...

    Quote Originally Posted by zete View Post
    It still baffles me that post-purchase service is as important as anything, yet so many companies just ignore it.

    The one thing Lexus did right is go overboard with the service structure for the dealerships. GM still hasn't figured that out entirely, even though they did come close (ironically) with Saturn.
    Me too. I guess Stuck On Stoopit is far from extinct.
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    Re: Hyundai is making a big mistake...

    Quite a few chinks have been showing up in the armor of Hyundai-Kia of late, but this one is perhaps the least surprising.

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    Re: Hyundai is making a big mistake...

    Hyundai is wreaking havoc among European car brands at the moment, particularly the French. Their new models turned out to be a huge success. In multiple tests the i30 was favored over similarly equipped Opel Astra and Chevy Cruze.
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    Re: Hyundai is making a big mistake...

    I think their idea is fine for this small scale playing in the luxury sandbox. If they ever want to compete with MB and Lexus though, this will NEVER be the solution in the modern market.

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    Re: Hyundai is making a big mistake...

    Hyundai continues to leverage price as their primary selling point, to very good effect. However, and here's the irony, to sell a NEW luxury brand you need to make it special. That means special dealerships, special experience, etc. Hyundai figures you can just sell them at Walmart. That will work for those looking for luxury appointments at a discount but not if you want to build up a luxury brand. Folks buying a luxury product don't want to have it associated with a lesser brand in a blatant way -- such as being in the same dealer, sold by the same salespeople. That's what Toyota understood about Lexus, it's the experience pre-purchase, during the purchase, and post-purchase that would make or break Lexus. Hyundai, which has followed Toyota's model really well, seems to have ignored this part of it.

    As to folks buying a Corvette or Suburban at a Chevrolet dealer, there's simply history to the marque. That makes for a bit easier swallow for some people, especially since Corvettes and Suburbans have always been viewed as Chevrolets. Chevrolet never sold them initially as a luxury vehicle way back when. It's also why now GM tends not to overtly advertise the "Chevrolet" in Corvette's lineage and why some figure it should be a brand unto itself.

    In other words, if Hyundai wants more sales of the Genesis line they should move the cars to a Genesis brand with its own dealer network. Otherwise, complaining about sales being slow is only self-affirming to the uselessness of trying to sell a luxury brand under a more pedestrian one.
    "Christians should not hold dumb opinions about the natural world based solely on misreadings of the Bible, especially opinions that can be demonstrably falsified by Reason, lest the Faith be subject to ridicule and mockery." -- St. Augustine of Hippo.

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    Re: Hyundai is making a big mistake...

    Corvette's not a luxury car. It's a ultra high performance sports car. Buyers aren't looking for a "white-glove" type buying experience when Corvette shopping. Everyone knows what it is.

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    Re: Hyundai is making a big mistake...

    Chevy does have certain dealers who market themselves as Corvette specialists and presumably offer a better sales/service experience.

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