Hyundai: Chances 'Good' It Will Make Pickup
By G.R. Whale
David Zuchowski, CEO of Hyundai Motor North America, said recently in an interview with The Detroit Bureau that "There is a very high probability we get the approval of the truck soon," referring to the Santa Cruz concept pickup truck that debuted at the 2015 North American International Auto Show in Detroit in January.
The Santa Cruz makes no pretenses about being a working pickup; it's a lifestyle vehicle meant for tossing miscellaneous junk in back. Just as crew cabs now rule the pickup world, the Santa Cruz would be more of a throwback to the days of the Subaru Baja, Dodge Rampage or maybe even the Chevrolet El Camino.
The concept's 2.0-liter turbo-diesel claims 190 horsepower, 300 pounds-feet of torque and mileage in the high 30s; Hyundai's crossover Euro V diesels rate 135 hp and 235 pounds-feet of torque with a 2.0-liter, and 195 hp and 320 pounds-feet of torque in the Santa Fe 2.2-liter diesel.
Hyundai says the concept has received positive attention everywhere except Texas. If Hyundai gives the pickup an expanding bed and builds it to carry 4-foot-wide material flat without adding weight, then finds a place to build it and leverages existing platforms to control costs, Zuchowski should get his approval.