How is the Acura RLX Still Around?

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Thread: How is the Acura RLX Still Around?

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    6.2 Liter LS3 V8 Dequindre's Avatar
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    How is the Acura RLX Still Around?

    We've been hearing about the Cadillac CT6 and Lincoln Continental lately, but we've heard little about the Acura RLX. There's a darn good reason for it too. The grand total for the Acura RLX this month? 127 units. Even craptastic cars, like the Lincoln MKS, outsell the RLX.

    My question is: How does Acura justify keeping the RLX around? If a domestic brand saw sales figures like that for a sedan in a dying segment, that car would have been chopped faster than Sergio Marchionne making production plans. Here is a chart of Honda/Acura sales:

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    Re: How is the Acura RLX Still Around?

    To add a bit more context to Acura brand sales, sedans are a disaster. Acura needs an intervention and a clear plan going forward.
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    Re: How is the Acura RLX Still Around?

    This is from the same company that kept the ZDX around for a couple years too long also (not that it ever should have even been approved in the first place). They have a history of just not giving up.
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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by Al63240 View Post
    This is from the same company that company the ZDX around for a couple years too long also (not that it ever should have even been approved in the first place). They have a history of just not giving up.
    They must be content with bad sales then. Any other company would have done a big refresh of some kind.
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    Re: How is the Acura RLX Still Around?

    Unless I'm mistaken, it's sold elsewhere as the Honda Legend.

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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by sfbreh View Post
    Unless I'm mistaken, it's sold elsewhere as the Honda Legend.
    And that may be the only reason why its still sold here.
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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by sfbreh View Post
    Unless I'm mistaken, it's sold elsewhere as the Honda Legend.
    Yup. All of Acura models are "supplemental sales" to globally sold Hondas.

    In general, the Acura models are essentially Euro/JDM-spec Hondas. The Hondas we get are de-spec'd global Hondas, localized for the US market.
    More or less.

    Acura is largely just a North American brand, along with a few other countries. That's it.

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    Re: How is the Acura RLX Still Around?

    My memory could be wrong, but I think even Consumer Reports gave the thumbs down on the RLX. Even being incremental sales, I still wouldn't think it would be worth the cost to bring the RLX here and affix "Acura" stickers on it. Plus there must be some costs to engineer the RLX to meet American regulations. Are there any Acura fan sites? I wonder what they think of the RLX?

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    Re: How is the Acura RLX Still Around?

    It's actually a very nice car but it doesn't come with any cache or prestige. And it's probably priced $5k too high compared to what else is on the market...

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    Re: How is the Acura RLX Still Around?

    I guess the RLX monicker serves us to forgive the RL who mean in some circles for "Ruined Legend". It's like Acura got an identity crisis.

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    Re: How is the Acura RLX Still Around?

    I'd like to try the Krell sound system.

    That's the only interest I've ever had in this car.
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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by mgescuro View Post
    Acura is largely just a North American brand, along with a few other countries. That's it.
    American Honda revamped its strategy for Acura a few years ago. The focus for the Acura brand is now on vehicles designed, engineered and assembled in the USA. The practice of rebadging Euro market or JDM Honda products as Acuras is largely a historical artifact at this juncture.

    RLX is the only current Acura model that's imported from Japan. Everything else in the Acura lineup is manufactured exclusively in the USA (ILX, TLX, RDX, and NSX in Ohio; MDX in Alabama).

    Outside North America (USA, Canada, and Mexico), the only markets in which Acura has official sales channels are China and Kuwait.
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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by roy219 View Post
    American Honda revamped its strategy for Acura a few years ago. The focus for the Acura brand is now on vehicles designed, engineered and assembled in the USA. The practice of rebadging Euro market or JDM Honda products as Acuras is largely a historical artifact at this juncture.

    RLX is the only current Acura model that's imported from Japan. Everything else in the Acura lineup is manufactured exclusively in the USA (ILX, TLX, RDX, and NSX in Ohio; MDX in Alabama).

    Outside North America (USA, Canada, and Mexico), the only markets in which Acura has official sales channels are China and Kuwait.
    What else is in the pipeline for Acura? I know they wanted to go to AWD-only a few years ago, but that still hasn't happened.
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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by BlackGTP View Post
    My memory could be wrong, but I think even Consumer Reports gave the thumbs down on the RLX. Even being incremental sales, I still wouldn't think it would be worth the cost to bring the RLX here and affix "Acura" stickers on it. Plus there must be some costs to engineer the RLX to meet American regulations. Are there any Acura fan sites? I wonder what they think of the RLX?
    That's what I was thinking too. Leaving a frumpy car in the lineup to rot doesn't seem like a good plan, especially when they could be doing refreshes to increase the car's demand.
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    Re: How is the Acura RLX Still Around?

    Quote Originally Posted by Dequindre View Post
    What else is in the pipeline for Acura? I know they wanted to go to AWD-only a few years ago, but that still hasn't happened.
    Acura announced the Honda HR-V based CDX at this year's Beijing Auto Show. Apparently, it will initially be for the China Domestic Market only. No word on if or when it will come to North America.

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