Is Acura Working on a Premium Minivan?

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Thread: Is Acura Working on a Premium Minivan?

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    6.2 Liter LS3 V8 Dequindre's Avatar
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    Is Acura Working on a Premium Minivan?

    Spy shots at link

    Here's a vehicle that nobody saw coming. Unless Honda/Acura is keen to play tricks on us, our spy shooters recently caught what appears to be an Acura minivan fully camouflaged for testing on some back roads on a rainy day.

    Details on the disguised minivan are rather scarce, but it certainly bares all the hallmarks of an Acura. The front grille alone gives it away with a look that mimics the latest MDX, and note that the orientation of the rear door handle heavily suggests that it slides to open. Moving inside, the tester appears to borrow some tech from the luxury brand's parts bin too, and the Acura logo seems to be covered in tape right in the middle of the steering wheel.


    http://www.autoblog.com/2014/11/10/a...van-spy-shots/

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    Re: Is Acura Working on a Premium Minivan?

    Acura further climbs the ladder down to obscurity.

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    Re: Is Acura Working on a Premium Minivan?

    I'm not a fan of Acura, but I think that if this is true, they may find it to be a great idea. Building an Acura "Odyssey" could turn out to be a profitable little niche. Acura is obviously not trying to be a top tier luxury brand, as can be seen by their current offerings, but perhaps they may find a market for a premium/luxury minivan. Upper middle class moms like the versatility of the typical minivan too, but there aren't any premium "true" minivans on the market in the U.S....

    It's a relatively cheap experiment for Honda/Acura to entertain. It may fail, but it shouldn't break the brand... We shall see...
    Last edited by Quixote88; 11-10-2014 at 07:54 PM.

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by Quixote88 View Post
    I'm not a fan of Acura, but I think that if this is true, they may find it to be a great idea. Building an Acura "Odyssey" could turn out to be a profitable little niche. Acura is obviously not trying to be a top tier luxury brand, as can be seen by their current offerings, but perhaps they may find a market for a premium/luxury minivan. Upper middle class moms like the versatility of typical minivan too, but there aren't any premium "true" minivans on the market in the U.S....

    It's a relatively cheap experiment for Honda/Acura to entertain. It may fail, but it shouldn't break the brand... We shall see...
    Agreed, its really a no lose situation for Acura. If they find a big enough niche they make bank, if not its relatively clear that its going to be minor physical difference from the Odyssey and thus inexpensive to bring to market.

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by Quixote88 View Post
    I'm not a fan of Acura, but I think that if this is true, they may find it to be a great idea. Building an Acura "Odyssey" could turn out to be a profitable little niche. Acura is obviously not trying to be a top tier luxury brand, as can be seen by their current offerings, but perhaps they may find a market for a premium/luxury minivan. Upper middle class moms like the versatility of the typical minivan too, but there aren't any premium "true" minivans on the market in the U.S....

    It's a relatively cheap experiment for Honda/Acura to entertain. It may fail, but it shouldn't break the brand... We shall see...
    It may be profitable (but then again, they probably said the same thing about the ZDX), but is a minivan really suitable for a supposedly luxury brand? Buyers expect crossovers and SUV's from luxury brands.

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by Dequindre View Post
    It may be profitable (but then again, they probably said the same thing about the ZDX), but is a minivan really suitable for a supposedly luxury brand? Buyers expect crossovers and SUV's from luxury brands.
    My parents spent big money on a couple high Town & Country minivans over the years. If there is a market, and we don't know that yet, somebody will serve it and if Acura finds one it'll pay off big time for them for very little investment.

    As for what is suitable for a luxury brand? Whatever people will pay a premium for to me is suitable even if I myself am not interested.

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by SP1966 View Post
    My parents spent big money on a couple high Town & Country minivans over the years. If there is a market, and we don't know that yet, somebody will serve it and if Acura finds one it'll pay off big time for them for very little investment.

    As for what is suitable for a luxury brand? Whatever people will pay a premium for to me is suitable even if I myself am not interested.
    The Odyssey already tops out in the high $40,000's, how much room in the niche will the Acura van have?

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by Dequindre View Post
    The Odyssey already tops out in the high $40,000's, how much room in the niche will the Acura van have?
    The MKC tops out nearly $50K right? No reason a properly appointed premium minivan couldn't bring in the same given the right customer base.

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    Re: Is Acura Working on a Premium Minivan?

    I always wondered why no luxury makes directly entered the minivan segment, I think it's a good idea. Wealthy people have families and need space too. The controller of my company (several years ago) would occasionally drive his wife's Mazda minivan to work (and he made millions $$ + stock options each year - he could afford any vehicle he wants).

    No real risk to Acura, the brand is pretty well damaged as is, a minivan wont make things worse if it fails.

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    Re: Is Acura Working on a Premium Minivan?

    This is a suburbanite's wet dream.
    Current:

    2019 Cadillac CTS 3.6 Luxury AWD

    Hidden Content Originally Posted by Greg.Botts Hidden Content
    LOL at all the FORD fans in this thread thinking they got a one up. This is the Yukon Denali and trust me it's going to blow away the Navigator. Escalade is gunning for RR/Bentley level of interiors and beyond. I've talked to someone about this on another site that confirmed it Navigator isn't even being bench-marked at Cadillac too low for them.
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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by SP1966 View Post
    The MKC tops out nearly $50K right? No reason a properly appointed premium minivan couldn't bring in the same given the right customer base.
    An apples to apples comparison would be saying the Ford Escape tops out at X amount.

    I wasn't bringing into question the value of such a product compared to different segments, but Honda already has a minivan that reaches well into luxury territory in both appointments and pricing.

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by BlackGTP View Post
    I always wondered why no luxury makes directly entered the minivan segment, I think it's a good idea. Wealthy people have families and need space too. The controller of my company (several years ago) would occasionally drive his wife's Mazda minivan to work (and he made millions $$ + stock options each year - he could afford any vehicle he wants).

    No real risk to Acura, the brand is pretty well damaged as is, a minivan wont make things worse if it fails.
    That's exactly the problem. Moves like this will throw them into premium territory. Mercury had the Montego and Villager. Oldsmobile had the Silhouette. Buick had the Terazza.

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by Dequindre View Post
    An apples to apples comparison would be saying the Ford Escape tops out at X amount.

    I wasn't bringing into question the value of such a product compared to different segments, but Honda already has a minivan that reaches well into luxury territory in both appointments and pricing.
    Honda may have one that reaches into that territory, but it's still a Honda... For those who can afford $40k-$55k vehicles, Acura carries much more weight.

    By your very same logic, there is absolutely no reason whatsoever for the Lincoln brand to exist as, at this point anyway, their vehicles are nothing more than tarted up Fords, which themselves can be well appointed and priced well into traditional Lincoln territory...

    Quote Originally Posted by Dequindre View Post
    That's exactly the problem. Moves like this will throw them into premium territory. Mercury had the Montego and Villager. Oldsmobile had the Silhouette. Buick had the Terazza.
    Acura is and has been squarely in the "Premium" category for years, well short of upper tier luxury makers. A more family friendly offering isn't going to change anything. And none of those minivans you cited exuded luxury or even much of a premium feel. They were the epitome of badge engineering and total abominations. Fortunately, most folks never knew the Terraza ever existed, which is good as Buick has had other hurdles to clear just to be where they are now. Acura may actually be able to deliver a luxury minivan... But who knows? It may work, it may not. But it won't hurt them in the long run as it seems Honda clearly has them situated as a "premium" brand, not a full on luxury brand, regardless of what their commercials may say. (Buick calls themselves "luxury" in their ads too, but they clearly aren't...)

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    Re: Is Acura Working on a Premium Minivan?

    Quote Originally Posted by Envoy4Life View Post
    This is a suburbanite's wet dream.
    Meh... so was this...


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    Re: Is Acura Working on a Premium Minivan?

    Can't do more damage to the brand at this point. Throw stuff at the "A" until it sticks.
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