The 2018 Toyota Camry – Developed to Deliver a Total Driving Experience
With the full implementation of Toyota’s New Global Architecture (TNGA) in the 2018 Toyota Camry, the car’s designers and engineers had an opportunity to develop the eighth-generation model from scratch. So instead of resting on past laurels and taking the safe route of basing the new model on the same formula that has made past Camrys the best-selling mid-size sedan in the world, Chief Engineer, Masato Katsumata, had other plans. He wanted to redefine the genre and create something that would stir people’s souls, so he went about producing a sedan that not only embraced the Camry’s traditional core components of performance and intelligence, but also added one more element to the mix: Experience.
“‘Performance’ refers to the fundamentals of a car, which includes driving dynamics, spaciousness and fuel economy,” explained Katsumata. “‘Intelligence’ deals with the innovations and ingenuity that enables convenient and satisfying use of a car. In the past, the Camry received high marks in the area of performance and intelligence for what is called a practical value that can be expressed in numbers. But the new Camry has been completely reexamined precisely from the ground up, taking it to an even higher level. We are now adding ‘Experience’ to the mix, or in other words, an emotional value that cannot be expressed in numbers, essentially integrating the exhilaration felt in one’s heart when looking at and driving the car.”
A quick look at the specifications will reveal that the new Camry possesses all the attributes of a premium sports sedan, which includes a dashing exterior and interior design, a low center of gravity—where the passengers are positioned low on the body—a rigid body structure and responsive steering and suspension system, all well-balanced with the Camry’s traditional strong suits of a comfortable interior and a smooth and quiet ride quality. Read more...