My first of at least 3 concepts. GM brings back Oldsmobile as the practical, affordable yet still stylish and powerful brand, positioned between Pontiac and Chevrolet. No rebadges here, as what is Olds is new. Existing GM platforms have been re-engineered specifically for Oldsmobile to give the best performance bang for the buck. Oldsmobile looks to appeal to the working man or woman with a family to transport, but still wants power and style and is on a tight budget.
The first entry is the large sedan, the Oldsmobile Ninety Nine.