So I have been thinking alot lately about GM's platforms, new ones, future ones, and imagining the potential there is in developing cars from these platforms.
Let me explain.
General Motors creates a new division simply named "GM"
There will always be expectations from all the other divisions, people will always expect a Saab to look like a Saab, a Pontiac to fight and try to be a "Performance" division, and GMC to always produce trucks. In creating a new division and giving it the name GM it can represent General Motors for its entirity..not taking styling ques from other divisions, but rather taking passion from other divisions.
Each model is named after it's platform
What better way to market and advertise a platform then to create a car in its honor riding on its architecture? When someone buys a Chevy, Pontiac, Cadillac, whatever..they will relate their cars purpose by the GM Division vehicle designed to represent the platform.
Each model is designed to represent it's platform
Now it is not realistic to use EVERY current platform, but take the newest and future world platforms and go from there. For instance, the Zeta. The Zeta platform is RWD, can house alot of power, and just the name itself is fierce sounding...translate that into a car..dont make it look like a Camaro..or a Holden..but take pure inspiration for what the vehicle IS, not it's heritage, the Zeta car would give off the impression of Large Displacment, Rear Wheel Drive, Performance. The model based off the Volt's platform can represent Electric Power and the Future of the technology. The vehicle named Lambda, using the Lambda platform, will represent versatility and offer a menu of options that are appealing and useful for those in the market for a functional cross-over.
The role these models would play
As previously mentioned, they would represent their platforms bring recognition to all models from other GM divisions that use those platforms. They could be Halos, offering the best GM has to offer to consumers that need/will use the vehicles for their intended purpose. When you buy a GM Zeta, it is performance first and foremost. When you buy a GM Lambda, it is versatility and practicality. When you buy a GM Kappa, it is big performance w/low displacment in a small package..what it will be best at is being as powerful as it is efficient with fuel.
I dont know if any of this makes the slightest bit of sense, but its been an idea running around in my mind and this breif overview is just scatching the surface at the potential I think it has. In short, the design is a refelction of the vehicle's purpose, the vehicle's purpose is the platform and what it is engineered to be/capable of.
Can ya dig?