I'm sort of a shoot for the moon kind of guy at times. The other discussion about a Ford site got my wheels spinning on the "what if" scenarios of it.
I am a bit curious to hear what people think of the idea. I'm not saying it is under consideration (it's not) and the final decision is not mine anyway. Below I have outlined a "what if" scenario of doing a sister-site to GMI and would appreciate your feedback on such.
Scenario: A sister-site to GMI is created that follows Ford Motor Company. This site would be arranged similar to GMI and would have a stark news focus just as GMI has. In an effort to leverage economies of scale I would run the Ford site and GMI to ward off it becoming "corporatized" as we have done here with GMI. That may include sharing our writing staff (the guys in orange font). All of the moderating staff would be unique to that property and there would be a "lead" moderator that is unique as well so that the property takes its own tone/direction. I would also advocate that the two sites not share content.
Like we currently have with GM, the site would have a very close relationship with Ford. Site staff would cover all Ford launch events, would have Ford press fleet, and attend all major auto shows. Coverage would extend globally, with staff in Australia (we have that today) and eventually other continents as well.