Conversion Van Marketing Association Unveils todaysconversionvan.com

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Thread: Conversion Van Marketing Association Unveils todaysconversionvan.com

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    GMI Contributor Premium Member Ming's Avatar
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    Conversion Van Marketing Association Unveils todaysconversionvan.com

    Conversion Van Marketing Association Unveils todaysconversionvan.com Web Site

    Site Will Educate Consumers on Luxury, Comfort of GM Conversion Vans

    DETROIT, Nov. 17 /PRNewswire/ -- The Conversion Van Marketing Association (CVMA), an industry group established to raise consumer awareness of Chevrolet Express and GMC Savana conversion vans, announced the launch of the todaysconversionvan.com web site.

    The new web site is part of a multi-channel marketing effort by the CVMA to re-introduce the GM conversion van into American culture and educate customers on the numerous interior and exterior amenities available in these custom vehicles. The site provides consumers with the latest information on the features and benefits of GM conversion vans, the GM-approved upfitters who build them and the dealers who sell them.

    "Today's GM conversion vans are one of the automotive industry's best-kept secrets and have changed dramatically over the last ten years, offering consumers some of the most luxurious appointments and advanced electronics of any vehicle on the road today," said CVMA President Rod McSweeney, Chairman/Owner of Southern Comfort Conversions, Inc., Trussville, Ala. "The new web site will help consumers learn more about the luxury, comfort and versatility these vehicles offer to match their active lifestyles, and will help conversion van manufacturers and dealers spread the word about today's conversion vans and attract new customers."

    GM conversion vans now include state-of-the-art entertainment systems, finely appointed leather interiors and exciting exterior design with special paint treatments and chrome wheels. The Chevrolet Express and GMC Savana conversion vans also offer industry-exclusive driver-side swing-out doors, and all-wheel drive, as well as dual-level air bags and standard four-wheel disc brakes with ABS.

    Currently on todaysconversionvan.com, consumers can get details on GM conversion vans, view photo galleries that showcase different van options and configurations, locate a Chevrolet or GMC conversion van dealer in their area and learn more about the CVMA conversion van manufacturers.

    Future site enhancements will include an expanded photo gallery, additional "shop and buy" tools, a dealer locator with enhanced search functionality and a "Contact Us" section allowing consumers the choice to be contacted by the nearest dedicated GM conversion van dealer or to request additional fulfillment information.


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    6.2 Liter LS3 V8 Premium Member Ghrankenstein's Avatar
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    Re: Conversion Van Marketing Association Unveils todaysconversionvan.com

    The problem is that most conversion vans are usually built on cargo van chassis, and that alone costs owners a huge hit in resale value. If these vans are indeed built on top of regular cargo vans, customers can lose the benefit of the standard stability control, standard daytime running lights, and optional AWD. These features cannot be added, and I applaud any conversion van company that uses passenger vans for these reasons, despite the added expense.

    That added expense can be a lot. Why should a customer pay the same for an aftermarket conversion van, even one with listed resale value, mirror warranty, and superb customer service, such as Southern Coach, when a comparably equipped 4x4 Suburban would command a similar price, possibly less? I don't know.

    Yes, the vehicles are well-equipped, and frequently very well-backed by their aftermarket manufacturers. The quality of the conversions might cause consumer doubts, however. Even with Southern Coach, the strongest conversions period, in terms of customer satisfaction, reveal quality defects that would not pass plant criteria: misaligned edges, unflush screw heads, and unsound adhesives that leave doubts in the minds of customers shopping among vehicles with MSRP's upwards of $50,000.

    And these $50,000+ vehicles are frequently on the lots for advertising purposes only. I seriously doubt that aftemarket manufacturers actually expect these vehicles, already saddled with poor resale value, to sell at their MSRP's. More frequently, the conversion van is the vehicle implied in "triple rebates/discounts up to $15,000" advertisements.

    My thoughts to the consumer are these: if you want a 25" plasma TV/VHS/DVD; or full-leather seating, with convertible rear bed, or anything else conceivable in your van, have it done on your own 2x4 or AWD passenger van, with stability control, and just the features you want. Most conversion companies will gladly accept your business, and not add all the crap you don't need or want, leaving you with a van that suits your individual needs, and keeps its value in the long run.

    One note: Conversion companies usually pay lot salespeople additional bonuses. Should you have your own van (or any other vehicle: Tahoe, Suburban, Avalanche, Silverado, you name it) converted, consider including a bonus for salespeople willing to suggest, or even facilitate, this route. Southern Coach pays car lot salespeople an additional $300 for selling their vehicles. This will reward their integrity, and you'll still save money.

    Regards,

    Ghrankenstein
    Last edited by Ghrankenstein; 11-20-2004 at 10:22 PM.
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    GMI Contributor Premium Member Ming's Avatar
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    Re: Conversion Van Marketing Association Unveils todaysconversionvan.com

    My local dealer had converted Safaris selling in the low 20's, and Savana's from around 25K. It didn't make any sense -- base level passenger vans cost more. I never figured out what the deals were all about - now they are selling for much more, albeit with flat screen TVs and better materials inside.

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