GM is failing to maximize Buick potential and sales. Here are some things I think they should do differently and mistakes they've made
1. Keep Verano. When a vehicle gets good reviews including from Consumer Reports and JD Power, you keep it. Dependability buzz can do more for a brand than a halo car. You're making it anyway for China and Europe, so sell it here, too. Also made in Michigan.
2. Maintain design mojo. Here in the Northeast I see so many new Buick drivers many of whom love the look of the new Buicks. The 2017 Encore should have chrome Ventiports. Taking away Buick design cues jeopardizes the beauty of a Buick, and can give it a generic look.
3. The Cascada was a lazy addition. The appeal of the name is questionable, and seriously there couldn't be a Buick grill or Ventiports added? Europe offers a dark tan interior not offered here, Why the vanilla beige leather straight out of Chevy? Only five colors? Brown for a fun car? Where's the red?
4. A brand new Envision is coming with the old Buick grill and logo to sit next to a new Lacrosse and Encore with the new Buick grill?
5. Rush the next generation Enclave to market. The Enclave came out in the summer of 2007 as a 2008 model. My neighbors got one kept it four years and then got another for the next four. Their new car is a Toyota. Why? Same design. No push button start and the upgrades the Enclave should have. Our Buick dealer told me a similar story. Repeat Enclave customers on their second Enclave want something different. Again for 2017 they can't even change the grill? Ten years is too long for a cycle. Why not offer a special one or two year lease right now like you do for Encore?
6. Stop with the concepts. People drool over the Velite, Bengal, Riviera, Avista and Avenir and have to settle for un recognizable watered down versions.
7. All wheel drive wagon. People are switching to crossovers, so bringing a Regal or Verano wagon here should be a no brainer. Why let Subaru and Volvo control that market? I thought Buick was after white space?