Suggestions for GM management about Buick

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Thread: Suggestions for GM management about Buick

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    Suggestions for GM management about Buick

    GM is failing to maximize Buick potential and sales. Here are some things I think they should do differently and mistakes they've made

    1. Keep Verano. When a vehicle gets good reviews including from Consumer Reports and JD Power, you keep it. Dependability buzz can do more for a brand than a halo car. You're making it anyway for China and Europe, so sell it here, too. Also made in Michigan.

    2. Maintain design mojo. Here in the Northeast I see so many new Buick drivers many of whom love the look of the new Buicks. The 2017 Encore should have chrome Ventiports. Taking away Buick design cues jeopardizes the beauty of a Buick, and can give it a generic look.

    3. The Cascada was a lazy addition. The appeal of the name is questionable, and seriously there couldn't be a Buick grill or Ventiports added? Europe offers a dark tan interior not offered here, Why the vanilla beige leather straight out of Chevy? Only five colors? Brown for a fun car? Where's the red?

    4. A brand new Envision is coming with the old Buick grill and logo to sit next to a new Lacrosse and Encore with the new Buick grill?

    5. Rush the next generation Enclave to market. The Enclave came out in the summer of 2007 as a 2008 model. My neighbors got one kept it four years and then got another for the next four. Their new car is a Toyota. Why? Same design. No push button start and the upgrades the Enclave should have. Our Buick dealer told me a similar story. Repeat Enclave customers on their second Enclave want something different. Again for 2017 they can't even change the grill? Ten years is too long for a cycle. Why not offer a special one or two year lease right now like you do for Encore?

    6. Stop with the concepts. People drool over the Velite, Bengal, Riviera, Avista and Avenir and have to settle for un recognizable watered down versions.

    7. All wheel drive wagon. People are switching to crossovers, so bringing a Regal or Verano wagon here should be a no brainer. Why let Subaru and Volvo control that market? I thought Buick was after white space?
    Last edited by buickfan262; 05-10-2016 at 09:13 AM.

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    Re: Suggestions for GM management about Buick

    I wish I could thank you more than once!
    My history with Buick goes back to my ride home from the hospital in my Dad's '53 Special when I was born in 1955. My first car was a (used) '69 Skylark and I also had a brand-new '95 Riviera.
    Within the last 4 years between my wife and myself we've had a '12 Verano, '12 Regal GS, '13 Verano, and now a '15 Encore. When that 2-year lease ends it will be replaced with a '17 Encore.
    I agree with each and every one of your points.
    Last edited by longislander; 05-10-2016 at 01:47 PM.

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    Re: Suggestions for GM management about Buick

    Of course in a perfect world there would be a stunning Riviera and a RWD full sized sedan in the lineup, a Regal wagon with V6 engine and AWD available and a better styled updated Verano with the powerful 2.5 200 HP engine replacing the 180 HP 2.4. And lets not forget slimmer sized center consoles for all sedans to make more front seat space available.

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    Re: Suggestions for GM management about Buick

    buickfan262, I agree wholeheartedly with your suggestions. When I read of the decision to jettison the Verano earlier this week, I shook my head yet again at GM's failure to effectively manage the Buick brand.

    I am frequently amazed by the positive brand perceptions that people have of Buick. There are many tens of thousands of us who would welcome a greater investment in Buick, and it surprises me to see that GM fails to more fully capitalize on the potential of the brand. Billions of dollars have been poured into Cadillac, and Buick, in contrast, seems to receive mostly table scraps.

    As the owner of six Buicks at the present time -- all driven by my wife, my kids, and me -- I want compelling new Buicks in the showroom that I can look forward to as replacements for my current fleet. I want someone in charge of Buick who "gets" the brand and will advocate aggressively for its future.

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    Re: Suggestions for GM management about Buick

    Just one addition, 262:
    #8: Clean house at GM, get some bold brave new people in who understand that continuing with a successful model can be a good idea. Who understand that 8-year model cycles are an act of suicide.
    Who understand that Buick styling cues should go on all Buicks. Who understand a new, imported 30-something-thousand convertible should have fine interior options.

    Not rocket science, folks. But too many tired old uncreative slugs need to retire. I'm constantly amazed at how many incompetents end up at the top.

    If you catch a little WWII history, you'll see that His Greatness Doug McArthur should have been relieved for cause BEFORE his air force was wiped out on the ground.
    There were hundreds more like him in the military who were retained beyond their expiration date. (The faulty "magnetic exploder" submarine torpedos are just one story of absolute arrogance and incompetence.)

    It was a scandal then, and keeping slugs on the payroll is a scandal now.
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    Re: Suggestions for GM management about Buick

    Some great, simple, level-headed ideas there! Buick doesn't need a revolution, it just needs to keep its head down and playing to its strengths. The Verano is a strength, chopping off your hand because you're having an extra foot grafted on next year is foolish, plain and simple.
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    Re: Suggestions for GM management about Buick

    Quote Originally Posted by buickfan262 View Post
    GM is failing to maximize Buick potential and sales. Here are some things I think they should do differently and mistakes they've made

    1. Keep Verano. When a vehicle gets good reviews including from Consumer Reports and JD Power, you keep it. Dependability buzz can do more for a brand than a halo car. You're making it anyway for China and Europe, so sell it here, too. Also made in Michigan.

    2. Maintain design mojo. Here in the Northeast I see so many new Buick drivers many of whom love the look of the new Buicks. The 2017 Encore should have chrome Ventiports. Taking away Buick design cues jeopardizes the beauty of a Buick, and can give it a generic look.

    3. The Cascada was a lazy addition. The appeal of the name is questionable, and seriously there couldn't be a Buick grill or Ventiports added? Europe offers a dark tan interior not offered here, Why the vanilla beige leather straight out of Chevy? Only five colors? Brown for a fun car? Where's the red?

    4. A brand new Envision is coming with the old Buick grill and logo to sit next to a new Lacrosse and Encore with the new Buick grill?

    5. Rush the next generation Enclave to market. The Enclave came out in the summer of 2007 as a 2008 model. My neighbors got one kept it four years and then got another for the next four. Their new car is a Toyota. Why? Same design. No push button start and the upgrades the Enclave should have. Our Buick dealer told me a similar story. Repeat Enclave customers on their second Enclave want something different. Again for 2017 they can't even change the grill? Ten years is too long for a cycle. Why not offer a special one or two year lease right now like you do for Encore?

    6. Stop with the concepts. People drool over the Velite, Bengal, Riviera, Avista and Avenir and have to settle for un recognizable watered down versions.

    7. All wheel drive wagon. People are switching to crossovers, so bringing a Regal or Verano wagon here should be a no brainer. Why let Subaru and Volvo control that market? I thought Buick was after white space?
    Seems simple enough; so are the heads at GM morons or are they intentionally doing (or not doing) this stuff?
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    Re: Suggestions for GM management about Buick

    Nice to see some new colors. The Lacrosse for 17 comes in green

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