Lets's take the ELR..
Things that held the ELR back:
1) Price possibly, but
2) No Sunroof. Seriously? In a car that looks like this.. sold to greenies with money (obviously) in California.. No Sunroof?
3) Its a sports car config. The backseat, like that in a 911 is a joke.
4) No advertising after "Poolside." None. Nada. If costs vs return is the issue.. be like most luxo manufacturers and have a all-inclusive marketing campaign that shows all the models at once. Heck. Take page from Chevy. Their ad has everything from Cruze to Z06 in it.
5) Preach leasing! $1999 at lease with $599-699 per month. Why are people looking at the PRICE anyway unless its a collector car? The tech will continuously evolve.. buying an EV in today's market will in teh next few years be kno different than buying an iPhone or Galaxy. Every 6 months!!! Upgrade.
Bottom line is that the ELR at $75K was fine IF Cadillac only wanted to sell them to niche buyers. They didn't. They FAILED to sell the intended 3000 units annually because they did nothing to market this car after "Poolside" went viral and let's be honest, its a 2-seater (eff the back seat in any of these sports coupes/Verts from Cadillac to Benz), it has no sunroof, which is insane considering the market for this car would seemingly be the well-to-do, Silicon Valley, greenie types who love to show up in something sexy that lets's their hair blow around in the wind.
This car.. THIS CAR.. should have been a sub-ATS sports car, with a convertible roof or sunroof having coupe, with a TT 2.0L 270HP and 350HP VSeries version, and ta hell with EV. The Voltec should have gone in the XT4, XT5, XTS...... those, with Voltec would have made sense. The XTS with Voltec would have added numbers in the realm of what Tesla sell because it would be in a car that could actually seat 5, maybe 6, with a trunk that could house a bunch of Golf Clubs.
As I said before.. the ELR should have been called MLR (mini luxury roadster) .. Coupe version with sunroof.. or even convertible. The EV was not a necessity, but if anything, and I can't figure out why GM finds it impossible to do variants, a MLR with an optional voltec powertrain avail. U telling me this would not.. hell still couldn't be a hit in any state that gets the Sun?
Come to think about it.. why is that the mainstream brand gets two sports cars, both available in convertible, but the luxury brand has none of either. U can definitely see where ATS sales would have been higher had they had a convertible
or the CTS had of had an available coupe and THIS..
Please remember that the Gen2 CTS's success was partially to do with the fact that it had a coupe. A coupe which added about 30% of its overall says while it was available. What stooge up in the silos said "hey.. we will make an ATS coupe that will satisfy the buyers who might otherwise get a 4Series or C-Class coupe, but not make a CTS Coupe even though the CTS's competition from BMW and Benz both have coupes and convertible.." F******K U!!! STOOGE!!! Somebody throw him out the 40th floor window.
America123 brought up the Sixteen in another thread.. but I say lets bring up all the missed opportunity Concepts. Face it, whether U hate GM/Cadillac or not.. GM, hands down has given us some of the greatest, most beautiful concepts in automotive history hands down. Each one of those concepts cars from the last 20 years could still easily fit in today's line-up and just like that we would no longer be having a "What will it take to get Caddy back to Tier 1" conversation again.
The Sixteen... 4000 buyers per year @ $320K from a company that sells 10 million a year of everything from A-Z. It works. Its the VW model right now. Damn. GM would instantly have a hybrid.. Stay with me.. Hybridized super-luxury/mainstream brand. Explained.. A line-up from CT3 to CT16, and the XTs and Escalades between would vault Cadillac back above Daimler, to Rolls-Royce level again.
Fantasy? No.. They literally and actually have all the tools needed to do it, but won't. Stay in your lane to a whole new level.. No GM.. Get out of your LANE. The Sixteen, now 17 years old.. would still, with a few facial modifications wow the world if it was seen pulling up at the Oscars
This car, seeing it in the movie Entourage was a treat.. the Ciel.. or CT7 would be basically a CT6 two door convertible sitting on Omega, powered by the LGW, Black-Wing 1 and 2, and selling for $100-190K. Doable? Hell yeah. All the parts are there. What's the fantasy? Where is the real investment outside of stamping?
How lost are U gonna be.. when the new C8 shows its face in a few months.. and its really a reworked Cien? I still have faith that those key fobs we saw a few months back, one with the Vette insignia and the other with the Caddy insignia, mean that mid-engine is gonna be in both divisions at the same time. Makes zero sense from an investment point of view to not. The Fob showed the retractable roof button like the Vette.. the hatch button and what might be a power hood or additional storage button. This could be EXACTLY what GM should be doing with a car like this to spread and amortize costs faster.. like VW Group does with the R8, Gallardo/Huracan and Italdesign Zerouno. Only having the C8 as the sole vehicle, especially considering the FE C7 is supposed to live on will be a profit disaster. Not to mention Cadillac needs this more than Chevy does. Its a no brainer, if for no other reasons than Halo effect and plant utilization.
Would this not make a gorgeous sister to the upcoming CT5? Yeah.. product placement is hard, but A Coupe variant..