AUTONEWSGeneral Motors is making its Super Cruise hands-free driving system usable on 70,000 more miles of roadway in the U.S. and Canada as it prepares to expand availability of the technology.
Most of the additional miles will be in the U.S., but Canada's availability will significantly increase from the roughly 8,000 miles offered today, according to a map GM released Wednesday.
GM offers the driver-assistance system exclusively on the Cadillac CT6 large sedan. Super Cruise is compatible with about 130,000 miles of divided highways that have been mapped using lidar. The system uses the mapping with high-precision GPS and onboard sensors and cameras to allow hands-free driving.
“Super Cruise is extremely popular with our customers and has earned all kinds of accolades from the press and the tech world. It’s going to get better each year and each generation, just like Cadillac itself and just like General Motors," said GM President Mark Reuss when announcing the increased availability Wednesday at the UBS Global Industrials & Transportation Conference.
Why Cadillac reversed course on V-series strategy
AUTONEWSThe General Motors brand said it will offer two V-Series versions of the 2020 CT4 and CT5 sedans — one directed to the everyday driver who wants some performance and one that's a more traditional, track-capable model. The strategy marks a change in direction for Cadillac, which has never offered more than one V-Series variant on any nameplate in the subbrand's 15-year history.
"There was, frankly, some people who were intimidated by the cars," GM President Mark Reuss said after unveiling the cars last week. "When we did a V series, they were hammers. … There's some intimidation there."
That goes for price as well as the vehicles' power. The entry-level V-Series package will be priced about $6,000 to $7,000 more than standard Sport trim levels, vs. about $30,000 for a V-Series version of today's Cadillacs. It also will offer different engine options, aesthetics and performance capabilities from the higher-end V-Series counterparts.
Reuss, who oversees Cadillac, said the company is not worried about diluting the V-series name with a lower-performance V-series model because the brand has "established" itself over the last 15 years.
V-Series customers, GM executives said, are the best advocates for Cadillac, and expanding that base will help the brand as it continues to launch a new or redesigned product roughly every six months through 2021.