Fixing Cadillac: what would you do?

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Thread: Fixing Cadillac: what would you do?

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    Fixing Cadillac: what would you do?

    If you ran the division which changes would you make? New models? Names instead of alphanumeric?

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    Re: Fixing Cadillac: what would you do?

    Make Cadillacs visually bold again, names instead of alphanumeric.
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    Re: Fixing Cadillac: what would you do?

    Bring back JDN.

    Names will do nothing to revive the brand, great product that people want is the only way. You can change the ATS's name to "Cadillac Fleetwood Seville Cloudliner Broughm" and the sales volume won't change.

    It's all about the right product to rebuild the brand.

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    Re: Fixing Cadillac: what would you do?

    Quote Originally Posted by BlackGTP View Post
    Bring back JDN.

    Names will do nothing to revive the brand, great product that people want is the only way. You can change the ATS's name to "Cadillac Fleetwood Seville Cloudliner Broughm" and the sales volume won't change.

    It's all about the right product to rebuild the brand.
    I agree.

    Cadillac as the glorified Chevy enhancement package (?) or to credibly be GM's 'pursuit of excellence'
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    Re: Fixing Cadillac: what would you do?

    I would sell it.

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    Re: Fixing Cadillac: what would you do?

    Quote Originally Posted by sfbreh View Post
    I would sell it.
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    Re: Fixing Cadillac: what would you do?

    I am really afraid of what they are going to do with Cadillac. I get it that they had these fantastic chassis in the works before JDN (Alpha and Omega) and that JDN was not the end-all. However, I'm afraid of what it means/what it is signaling that they chose to put a GM lifer into the Cadillac hot seat. I just hope their answer is to give us a lineup of cars based on Chevy chassis. Omega dropped for the new gen XTS based on the Epsilon platform..... CT5 based on the Cruze chassis... Blah.

    I would've been fine if they got rid of JDN and put another outsider in from another luxury brand.

    And yes, I know that is what the CUV's are, but the CUV's seem to have a lower standard and do not define brands in the way the cars do.

    I guess I need to put my fears aside and give the new guy a chance. Cadillac needs a long term vision, JDN had that. GM in general doesn't seem capable of doing long term.

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    Re: Fixing Cadillac: what would you do?

    JdN was a strongly-opinionated German who had success at Audi. His approach to Cadillac was to remake it in the Audi mode, instead of bold, daring, brash and technically advanced, as Cadillacs were.
    Advances in Chassis development has brought alpha and omega, advances in infotainment brought us CUE, which isn't an advance. Interiors are better but not class leading. Prices have been raised considerably.
    Sales in the usa have not responded, remaining relatively low, in part because JdN targeted people who won't buy a Cadillac any time soon, while rejecting people who have been buying Cadillacs.
    Does that make sense, to reject actual buyers?
    Does it make sense to get rid of great legacy names and replace them with alphanumerics, that have no intrinsic value?
    Does it make sense to cut warranties?
    Does it make sense to have higher lease rates than the competition?
    Does it make sense to dramatically raise prices when sales are flat?
    Make Cadillac bold, brash and truly American in character and reality.
    1. Give it great names, spacious interiors that are well done, and even bespoke at the top levels.
    2. Bring back full warranties that pamper the owners.
    3. with full warranties, leasing at attractive rates will bring better residuals, which will lower lease costs.
    4. Make base models that are price-competitive, even lower than the competition, while increasing the prices of more luxurious levels. By the way, by improving the cars' image, you will be able to sell them for more!
    5. Include all safety features as standard on all models.
    6. bring in technical advances at reasonable prices.
    7. left and right steering on all models.
    There is much more that Cadillac should do, but these are basics that must be done!

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    Re: Fixing Cadillac: what would you do?

    1. Don't change the naming scheme for a 3rd time in 4 years. It is what it is, stick with it. As mentioned the product will mean much more than the name.

    2. Like I said in another thread take Escalade and treat it like Benz treats the S-Class. You have the clear leader in the segment by a wide margin. It's the flagship. It prints cash. Update that thing every couple years. 3 year refresh/6 year reengineer. Keep making it better and stay ahead of the competition. Ride that F'er for all its worth. And for chrissake already throw an LT4 in it, call it a Vsport and charge $120K+.

    3. Fix the dealer experience like JdN was trying to do. If not in the rural heartland fine, but at least fix it in the coasts and major metro areas.


    Beyond that I can't say I have the answers. GM needs to have the internal philosophical discussion of do they attempt to make Caddy a top tier brand like the Germans and Lexus, with (mostly) unique platforms and powertrains, and hold the line on pricing to elevate it's status? Or do they stick with the old ways and chase volume at a slight premium over the mainline brands, use reworked corporate platforms/parts and basically become another Lincoln/Acura/Infiniti?
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    Re: Fixing Cadillac: what would you do?

    Make models look different from each other.
    What is the pride in ownership of a top (large) model when the smallest model looks so much like it?
    And it doesn't do the owners of the smaller models much of a favor either.
    No one wants to be compared to their bigger (older, size wise) sibling.

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    Re: Fixing Cadillac: what would you do?

    Here's some out of the box thinking...
    How about offering some CUV's?
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    Re: Fixing Cadillac: what would you do?

    Quote Originally Posted by nota View Post
    I agree.

    Cadillac as the glorified Chevy enhancement package (?) or to credibly be GM's 'pursuit of excellence'
    I hate to admit it (because I previously claimed otherwise) but product isn't enough. Infiniti has some excellent platforms, powertrains, and technologies but no one cares.
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    Re: Fixing Cadillac: what would you do?

    Quote Originally Posted by BlackGTP View Post
    I am really afraid of what they are going to do with Cadillac. I get it that they had these fantastic chassis in the works before JDN (Alpha and Omega) and that JDN was not the end-all. However, I'm afraid of what it means/what it is signaling that they chose to put a GM lifer into the Cadillac hot seat. I just hope their answer is to give us a lineup of cars based on Chevy chassis. Omega dropped for the new gen XTS based on the Epsilon platform..... CT5 based on the Cruze chassis... Blah.

    I would've been fine if they got rid of JDN and put another outsider in from another luxury brand.

    And yes, I know that is what the CUV's are, but the CUV's seem to have a lower standard and do not define brands in the way the cars do.

    I guess I need to put my fears aside and give the new guy a chance. Cadillac needs a long term vision, JDN had that. GM in general doesn't seem capable of doing long term.
    Cadillac has a great new motor along with chassis refinement and with some incentives might be able to compete and maybe destroy the competition, get away from the 2.0L also.

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    Re: Fixing Cadillac: what would you do?

    Quote Originally Posted by jesda1 View Post
    I hate to admit it (because I previously claimed otherwise) but product isn't enough. Infiniti has some excellent platforms, powertrains, and technologies but no one cares.
    Image.... Infiniti means nothing, its been around ~30 years and doesn't mean a single thing. Of the Japanese 3 (Lexus, Infiniti and Acura) only Lexus has communicated what they mean, and as a result the only Japanese luxury make that is successful. Cadillac needs to communicate what they mean in the modern world to succeed (along with excellent product). Everyone knows what Cadillac used to mean, but that is a bygone era, how does that translate into a world where much smaller vehicles rule the world?

    Selling luxury isn't like selling mainstream cars. Luxury has to project an image to compel people to pay a lot of money for a product that does little more than a Chevy Malibu. I think JDN understood that.

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    Re: Fixing Cadillac: what would you do?

    Quote Originally Posted by BlackGTP View Post
    Selling luxury isn't like selling mainstream cars. Luxury has to project an image to compel people to pay a lot of money for a product that does little more than a Chevy Malibu. I think JDN understood that.
    He (and Melody) tried to sell Cadillacs like high end handbags, with vague imagery and esoteric brand values.
    But cars are a bit different. Even BMW, Mercedes-Benz, and Audi focus on product -- technological achievement, engineering, performance -- tangible (regardless of truth) claims to product superiority.

    He knew that Cadillac needed a more upscale image to match the brand's ambitions, especially as a follow up to "Breakthrough" and "Life, Liberty, and the Pursuit," but "Dare Greatly" was so far off the deep end no one cared.

    I can't fault him for Cadillac's costly design and engineering choices but the flawed, milquetoast messaging falls squarely on him.
    Last edited by jesda1; 04-21-2018 at 12:13 AM.
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