Cadillac has undergone 2 failed, so-called "renaissances" trying to become the American BMW to the point where they're now in position to where they're about to be overtaken by Lincoln at its own game, which it sort of stole from Lincoln back in '97. Maybe its time Cadillac gives up trying to be BMW and just be an American luxury automaker, unapologetic-ally American.
Long story short, a couple evenings ago, I was passed by a F-450 Platinum (or King Ranch...couldn't tell) dually with a mild lift that was riding on 26-28 inch rims...I thought to my self "damn, he must have about $150K in that thing". Right then it hit me, there's an untapped market for super luxury pickups...I know what some of you are thinking, didn't Lincoln totally flop at this with the Blackwood and the Mark (LT?), yes they did flop but it wasn't because of the segment they tried to hit...it was all about execution. The Blackwood was only offered in black, with a gimmicky blackwood patterned bed and the Mark LT was nothing but an F-150 w/ a chrome grille and a Lincoln badge. What GM needs to do for Cadillac is to leverage the expected emergency re-do of the new pickups and build a Super Luxurious leather lined/wood slathered, Super Duty pickup...skip the 1500, start @ the 2500 w/ a starting price @ $105K and start the 3500 @ $120K...doing this will create cashflow for their future failed sedan endeavors while forcing Ford to play catch up for once.