So, a lot of hype about Lincoln selling 80 Lincoln Continental with the suicide doors on 48 hours at $110,000 each. Impressive as that may be let’s look at some math (Trigger Warning for Ed and Ford boys: this won’t be pretty).
At a starting price $110,000 those Lincolns will bring in a minimum collective price of $8,800,000. Over 48 hours that is an impressive $183,333.33 dollars an hour, or a whopping $3,055 a minute.
Cadillac’s CT6-V had a bit more than $20,000 lower starting price at $88,790. 275 of those sold out, according to Cadillac Society in “minutes.” The exact number of minutes isn’t stated, but let’s be generous to the Lincoln’s case here and call it a whole hour of minutes — 60 of them to be exact. 275 of them have a minimum collective price of $24,427,250. Over an hour that is $406,954 and some spare pennies at the bottom of the sock drawer. The Cadillac, on a per minute basis fetched $403,899 more than the Lincoln.
No doubt, the final transaction price on the Lincoln will likely be more than $110,000 base price for the Backwards-Rear-Door Edition. But so will Cadillac’s 550-hp-hand-built-DOHC-TTV8 Edition likely sell for much more than its sub-90,000 asking price. In fact, it’s not hard to find CTS-V’s over the $100 grand price tag. In any case, the Cadillac fetched a ton more cash total, per hour, and per minute than the Lincoln. In fact, it blew it away.
Anyway, what were you saying about the Aviator?