As you well know, Pontiac's image is being revamped, the days of the utilitarian vehicles and Chevy ports are finally coming to an end... With one exception, the oddball Vibe.
Now, as you probably know, the Vibe is a small, utilitarian vehicle good looks engineered by Toyota, so I thought...
Wouldn't the Vibe make more sense as a GMC vehicle? Most Pontiac dealers are also selling GMCs and Buicks, correct? So that gets rid of the dealer issue. Would it hurt GMC's image? No, it's a utility vehicle, and GMC (see: Acadia, Terrain) is no longer about only pumping out body-on-frame vehicles and rebadged Chevy pickups. Would it augment sales? Certainly, the reason the Vibe didn't become a Chevrolet was that Chevy already had a pretty large portfolio, but you'd be led to think that it would fare better as a Chevy, right? Well, it would fare just a nicely as a GMC, as both brand's images are ranking high (as opposed to Pontiac) in the eyes of the American public.
So, what do you think? I mean, GMC could certainly use a small and efficient utility vehicle.
Now, as you probably know, the Vibe is a small, utilitarian vehicle good looks engineered by Toyota, so I thought...
Wouldn't the Vibe make more sense as a GMC vehicle? Most Pontiac dealers are also selling GMCs and Buicks, correct? So that gets rid of the dealer issue. Would it hurt GMC's image? No, it's a utility vehicle, and GMC (see: Acadia, Terrain) is no longer about only pumping out body-on-frame vehicles and rebadged Chevy pickups. Would it augment sales? Certainly, the reason the Vibe didn't become a Chevrolet was that Chevy already had a pretty large portfolio, but you'd be led to think that it would fare better as a Chevy, right? Well, it would fare just a nicely as a GMC, as both brand's images are ranking high (as opposed to Pontiac) in the eyes of the American public.
So, what do you think? I mean, GMC could certainly use a small and efficient utility vehicle.