Caught this commercial the other day on TV. You'll have to click on the "Its the right tool for the job" commercial screen at the Dodge site. It is a very subtle but definite play to get Saturn and Pontiac owners interested, albeit in a clever back-handed way. You'll see what I mean when you watch. Granted they may not be trying to sell you a Grand Caravan, but they want you interested in a Dodge.
(Spoiler alert............................... you'll see the 4 vehicles shown on the road are a Saturn Vue, Pontiac Vibe, Pontiac Firebird and Pontiac Solstice) Very clever. I commend them.