(It sounds like Toyota figured out at least part of it. I wonder what other parts prices are like.)
Someone up the chain either doesn't understand how to move merchandise, or doesn't give a crap. So you can get a 15" or 16" steel wheel that would be fitty to seventy bucks at TR or DT. Dealer wants $180-$200. Oh yeah!
If you sell 12 wheels at a $20 profit, vs. one wheel at a $130 profit, which do you do? Which generates more floor traffic? Goodwill? Exasperation?
Too weird for words.
So, OP, what's the status of the hunt?