SPEED Channel launches SPEED World Challenge Toyo Tires ‘Driven To Perform’ Sweepstakes
by Eric Prill
CHARLOTTE, N.C. -- Beginning with this weekend’s SPEED Channel coverage of the SPEED GT Championship Series from Road Atlanta (Sunday, 1 p.m. ET), SPEED Channel and Toyo Tires will offer viewers a chance to win an October trip for two to see the SPEED World Challenge races at Laguna Seca in California.
The SPEED World Challenge Toyo Tires “Driven to Perform” Sweepstakes is asking viewers to follow the SPEED GT Championship Series throughout the season, looking for the featured “Driven to Perform” in-car camera. Viewers then enter the car number carrying the camera for that race on SPEEDTV.com to become eligible for weekly prizes, and the chance at the season-ending grand prize.
“As the Series Title Sponsor and broadcaster, SPEED Channel has teamed with with Toyo Tires to bring our viewers closer than ever to the action in the SPEED World Challenge Championships.,” said Bill Osborn, SPEED Channel SVP Marketing and On-Air Promotion. “World Challenge delivers some of the most intense and competitive road racing around and the “Driven to Perform” Sweepstakes gives fans a chance to further connect with the racing.”
Weekly winners can choose from one of six Toyo Tire models, including the Toyo Proxes RA-1, the exclusive tire on ALL cars in both the Touring Car and GT series. The Grand Prize winner will enjoy an all expense paid trip for two to the Speed World Challenge Season Finale at Mazda Raceway Laguna Seca where they’ll experience the series in a up-close-personal way, including tickets to the Series’ Year End Awards Banquet.
“Every SPEED World Challenge car, from Cadillac to Viper and Acura to BMW, runs on Toyo Proxes RA-1 tires and we are proud to be a key partner in presenting the most relevant and exciting racing in the country,” said Travis Roffler, senior director of marketing, Toyo Tire USA Corp “World Challenge demonstrates the consistent performance that is at the heart of every tire, from the race-inspired RA-1 to the all-weather Proxes 4, in the Proxes line of performance tires.”
SPEED Channel telecast schedule for the SPEED World Challenge GT Championship Series (all times ET and subject to change; check local listings):
Road Atlanta (April 17, 1 p.m.) Mid-Ohio (May 28, 4 p.m.) Cleveland (June 26, 5 p.m.) Lime Rock (July 3, 5 p.m.) Sonoma (July 17, 6 p.m.) Portland (July 30, 6 p.m.) Denver (Aug. 20, 2 p.m.) Mosport (Sept. 10, 1 p.m.)
The SCCA Pro Racing SPEED World Challenge GT and Touring Car Championships are regarded as the top production based road racing series in the world, taking the cars that you drive, or you wish you were driving, and racing them in the most intense and easily understood format possible. From standing start to the finish 50 minutes later, SPEED World Challenge is “everything you dreamed road racing would be.” For additional information please visit www.world-challenge.com.